craig simpson

Small Business Heroes

How the Seasons Affect Your Direct Mail Campaigns

For the best results from your direct mail campaigns, learn how responses vary according to the time of year.

3 Simple Ways to Make Sure Your Direct Mail Campaign Is Opened

Learn the three things you can do to increase the chances that your sale pieces do their important job of selling your product or service.

How to Successfully Track the Results of Your Mail Campaign

Increase your mailing response rate by tracking and taking a serious look at your results.

Increase Your Direct Mail Campaign Results Using Holidays

Set up a campaign around a holiday and give your customers a reason to come into your store, visit your website and buy from you.

Why Some Prices Are More Right Than Others

Learn to look at the factors that determine what your most attractive offer price is!

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