Increase Your Direct Mail Campaign Results Using Holidays
Set up a campaign around a holiday and give your customers a reason to come into your store, visit your website and buy from you.
7 Tips for Getting a Bigger Response from Your Ad Copy
Drawing in more customers isn't hard – if you follow this smart advice from an advertising expert.
18 Things Testing Your Ads Can Teach You About Effective Advertising
Testing is the only way you can know your promotions are working and make sure you're getting the best response possible. Find out more about how research can help you create ads that work.