crisis communication

Rudy Giuliani's Master Course in How Not to do Marketing

The gaffe-filled media whirlwind of the former New York mayor and federal prosecutor is a case study in how not to represent your client.

Gregg Schwartz

· 5 min read

Culture Makes or Breaks a Company When Crisis Hits

Culture is what guides your company, for good or ill, when times are suddenly bad.

Dixie Gillaspie

· 5 min read

5 Takeaways for Entrepreneurs From Facebook's User Privacy Mistakes

One of the world's largest, richest and most successful companies has botched customer trust and crisis communications.

Manish Dudharejia

· 9 min read

What Netflix Just Taught Entrepreneurs About Mitigating a PR Nightmare

Netflix's response to its Kevin Spacey PR crisis shows that nothing is more important than protecting the brand you've worked so hard to build.

Erik Huberman

· 7 min read

5 Leadership Failures That Contributed to the United Fiasco

Every CEO is vulnerable to United-esque PR disaster when their organizations veer from their core values.

Brian Fielkow

· 8 min read

4 Hallmarks of Leadership in a Time of Crisis

Don't be the next Wells Fargo. Do be the next Skittles. Here's how.

Jeffrey Hayzlett

· 7 min read