Rudy Giuliani's Master Course in How Not to do Marketing
The gaffe-filled media whirlwind of the former New York mayor and federal prosecutor is a case study in how not to represent your client.
Culture Makes or Breaks a Company When Crisis Hits
Culture is what guides your company, for good or ill, when times are suddenly bad.
5 Takeaways for Entrepreneurs From Facebook's User Privacy Mistakes
One of the world's largest, richest and most successful companies has botched customer trust and crisis communications.
What Netflix Just Taught Entrepreneurs About Mitigating a PR Nightmare
Netflix's response to its Kevin Spacey PR crisis shows that nothing is more important than protecting the brand you've worked so hard to build.
5 Leadership Failures That Contributed to the United Fiasco
Every CEO is vulnerable to United-esque PR disaster when their organizations veer from their core values.