Cronut

Branding

From Apple to SoulCycle: Here's How Cult Brands Breed Loyalty and Fanaticism

Panelists at Social Media Week in New York City discussed how aspiring brands can achieve cult status.

Dunkin' Debuts Croissant Doughnut That Totally Isn't a Cronut Knockoff. (Right.)

Dunkin' insists its new pastry mashup is no copycat.

Crumbs's Comeback Begins With Grand Reopening and Pastry Mashups

Crumbs is celebrating its reopening under new owners Marcus Lemonis and Fischer Enterprises with 'Crumbnuts' and 'Baissants.'

More From This Topic

Innovation Now

If You Fry It, They Will Come. Cronuts and the Business Case for Imitation.

This hybrid dessert trend created opportunity across the country. We explain what the Cronut's success can teach you.
Marketing

Hello, 'Waffogato': Has the Cronut-Creator Gone Too Far for PR?

Pastry chef Dominique Ansel may have turned out one too many buzz-friendly mashups to be taken seriously.
SXSW

The Truth About the Cronut Creator's Cookie Shots at SXSW

Thanks to a commitment to big ideas, a dessert became one of the breakout launches at SXSW.
Innovation Now

Inventor of the Cronut Reveals His Latest Creation

The quirky chef will debut his Chocolate Chip Cookie Milk Shots exclusively this weekend at SXSW, but may soon sell them at his New York City bakery.
Starting a Business

R.I.P. Cupcakes: The 6 Most Exciting Food Trends for 2014

Say goodbye to the cupcake and the Cronut-- hospitality consultant Andrew Freeman predicts six fresh trends for the restaurant industry in 2014.