Cupcakes

Starting a Business

When He's Not Booking Criminals, He's Baking Cupcakes. How This Police Chief Turned a Hobby Into a Business.

George Hesse is keeping residents of his town safe and well-fed with Copcakes Arresting Appetites.

Dan Bova | 4 min read

				
How Getting Fired Turned Into Sweet Success for This EntrepreneurAfter being let go from her advertising firm, Melissa Ben-Ishay went home, baked 250 cupcakes and began her entrepreneurial journey.

				Lindsay Friedman
			
					|			10 min read
			
This Franchisee Takes the (Cup)Cake for Making Customers' Celebrations SweetMarina Lee traveled the world for Cisco before settling in North Carolina to open her own mini-chain of Gigi's Cupcakes bakeries.

				Entrepreneur Staff
			
					|			5 min read
			
Five Minutes with Entrepreneur Raki Phillips, Co-founder of SugarMooSugarMoo comes with a promise that you can order any of its desserts online, have it delivered anywhere in Dubai in 90 minutes or less

				Pamella de Leon
			
					|			5 min read
			
Aiming to Be More Than Just Cupcakes, Crumbs Ventures Into BreakfastMarcus Lemonis is bringing a limited breakfast menu to select Crumbs locations.

				Kate Taylor
			
					|			2 min read

More From This Topic

Entrepreneurs

Take It From a Cupcake Maker: True Entrepreneurs Are Comfortable Being Uncomfortable

The founder of Gigi's Cupcakes spills on getting vulnerable on 'Undercover Boss,' her cupcake company's explosive growth and why she has never shied away from taking risks.

Kate Taylor | 4 min read

Crumbs Bake Shop

Crumbs Dials Back on Cupcakes to Play Up New Products

With a new owner at the helm, the cupcake chain is continuing its post-bankruptcy comeback by introducing ice cream and more gluten-free products.

Kate Taylor | 2 min read

Crumbs Bake Shop

Crumbs's Comeback Begins With Grand Reopening and Pastry Mashups

Crumbs is celebrating its reopening under new owners Marcus Lemonis and Fischer Enterprises with 'Crumbnuts' and 'Baissants.'

Kate Taylor | 2 min read

Franchises

Dessert, Re-Designed

American food franchises are offering treats that satisfy refined tastes.

Jason Daley | 10 min read

Bankruptcy

Crumbs Buyer's Bid Goes Unchallenged as Chain Prepares to Emerge From Bankruptcy

Lemonis Fischer's $6.5 million bid for the cupcake chain went unchallenged by the public, meaning the final sale of the company is less than a week away.

Kate Taylor | 2 min read

Food Businesses

Crumbs Could Get Reprieve Thanks to Investor Group

The recently shuttered cupcake chain could stay open with financing help from an investor group.

Katie Little | 2 min read

Cupcakes

Cupcake Chain Crumbs Closes All Stores

A week after being delisted from Nasdaq, Crumbs has abruptly closed all 65 locations nationwide.

Kate Taylor | 2 min read

Food Businesses

Georgetown Cupcake Founders: We're Living Proof That the Cupcake Isn't Dead

Reports of its death have been greatly exaggerated, say the duo behind one of the nation's leading cupcakeries.

Geoff Weiss | 5 min read

Cupcakes

Cupcake Chain Crumbs Delisted From Nasdaq

The largest cupcake chain in the U.S. is set to delist, after failing to meet stockholder equity requirement.

Kate Taylor | 2 min read

Franchise Players

Franchise Players: 'Cupcake Wars' Champ Takes on Franchising

After helping Sweet Arleen's win its third challenge on the Food Network show 'Cupcake Wars,' the cupcake chain's front-of-house manager opened a franchise of his own.

Kate Taylor | 4 min read

Traditionally used to celebrate special occasions or holidays, cupcakes are now an everyday baked-goods treat that dominate the desserts market with well-known national businesses such as Baked by Melissa, Sprinkles and Crumbs.