Customer Acquisition Cost

Metrics

Time to Sell Your Business? You'll Need Metrics.

Your enthusiasm for what you've built will get buyers excited but they'll need numbers too.

How One Entrepreneur Found Lasting Success By Focusing on 3 Basic Business Principles

A single-minded focus on revenue can blind you to how badly your business is really doing.

SaaS Companies Are Paving The Way For Long Term Customer Relationships

Well, unlike most brick and mortar stores, subscription based companies don't make a profit of their customers right off the bat.

How to Determine Your SaaS Business' Cost of Acquisition

If you measure the cost of acquisition against customer lifetime value, you'll discover that the revenue earned per customer is less than you'd expected.

6 Super-Simple Ideas to Lower Customer Acquisition Cost for Any SaaS

For starters, raise your expectations as to how much customer acquisition will cost you.