Customer Acquisition Cost
SaaS Companies Are Paving The Way For Long Term Customer Relationships
Well, unlike most brick and mortar stores, subscription based companies don't make a profit of their customers right off the bat.
How to Determine Your SaaS Business' Cost of Acquisition
If you measure the cost of acquisition against customer lifetime value, you'll discover that the revenue earned per customer is less than you'd expected.
6 Super-Simple Ideas to Lower Customer Acquisition Cost for Any SaaS
For starters, raise your expectations as to how much customer acquisition will cost you.