Customer Databases

Marketing

Is Your Brand Tailoring Messages or Stalking Consumers?

Personalized marketing is all the rage, but how can you walk the line between creepy and on point? The answer lies in context, input and choosing the right channel.

Why New-Age Marketers and Entrepreneurs Should Emphasize on Investing in Experiential Marketing

Experiential activities can easily define its audience and its demographics that can yield much better results as it allows a micro-level engagement with customers directly

You Can Use Data to Woo Your Customers -- Here Are 3 Ways How.

Want more emotionally connected buyers? Make data your wingman.

A Customer Data Platform Picks Up Where CRM Leaves Off

At last, there is a way to pull all the data together for deep, actionable, behavioral insights..

This is How Blockchain is Digitalizing Trust

Decentralisation of database is the reason which makes it transparent and the use of AI makes it user friendly

More From This Topic

data cleaning

A Step-wise Guide to the Process of Data Cleaning

Manual sorting is a cumbersome affair and takes a lot of time so, it is important to shift to data automation
Customer Databases

Why Your Marketing Department Might Need an Unlikely Hero

Remember "The Phantom Tollbooth"? Maybe you need a change agent like Milo.
Data Driven Marketing

9 Cool Ways You Can Use Data-Driven Marketing to Gain Customers

If you don't know what a "buyer persona" is, it's time you schooled yourself in the benefits data-driven strategies can offer.
technical expertise

How to Start a Technical Start-up Without a Tech Co-Founder?

Build use cases. Prepare flow charts and design some scenarios resembling the usage of the product by your prospects
Hacks

Private Details of 93.4 Millions Mexicans is Leaked Online!

Are the private details from your Aadhar Card safe with the government or are they prone to hacks?
Hacks

50 Million Turkish Citizens Leak Raises Doubts of Aadhar System's Security

Personal data of 50 million Turkish citizens leaked online – could the Aadhar System also fall victim next?
Data Analysis

How to Clean Up Customer Data and Revive Your Company

A three-hour database training session could transform your marketing team and boost your bottom line.
Bankruptcy

In Auction for RadioShack Name, Highest Bid Stands at $15 Million

The auction also includes the bankrupt electronic retailer's customer data.
News and Trends

10 Questions to Ask When Collecting Customer Data

What business owners need to know about gathering, using and protecting customer information.
Direct Mail

Want to Create the Holy Grail of Mailing Lists? Follow These 5 Tips.

Entrepreneurs looking to create a successful email campaign must have a top-notch mailing list.