Customer Experience - Page: 16

Customer-Journey Mapping: The What, How and Why

To increase profits, entrepreneurs must understand and nurture customers from the very first interaction to long after the purchase has been made.

Daniel Newman

6 Tips, From Anticipation to Afterglow, to Enhance the Whole Customer Experience

Use behavioral economics, neuroscience and psychology to tap into the joy of anticipation, the delight of the interaction and the warmth of remembering.

Good Customer Service Is Your Best Holiday Marketing Investment (Infographic)

The team member talking to the customer is really the most important person in your company. At least to the customer.

Matt Lautz

Why You Should Think Less About Sales and More About the Customer Experience

Remember that old adage, 'Always be closing'? It's beginning to be obsolete.

Daniel Newman

At This Store, the Fitting-Room Mirrors Know All

Shoppers at the Ralph Lauren Polo flagship store in New York City can now engage with Oak Labs' smart, interactive fitting-room mirrors.

Laura Entis

Why Smart Companies Are Making Customer Experience a C-Suite Job

Putting a senior executive in charge of managing customer experience is a powerful way to align departments happy in their silos.

Len Devanna

Tweak Your Company Survey to Find Out What the Customer Actually Experiences

Most surveys ask questions that the company wants to know, not what the customer wants to tell them. And that gets you nowhere.

Tracy Maylett

3 Ways Smart Retailers Leverage Product Returns for Data

Mining returns data to prevent problems is an unexplored but huge driver for a better customer experience.

Peter Sobotta

What Would James Bond Do? Channel the Charisma of 007 in Your Website Marketing.

Build a site that offers a seamless experience and an exciting ride, wrapped in an attractive package.

Tal Schwartz

Get Personal to Close the Customer Experience Gap

With consumers more educated than ever before, marketers need to focus on really getting to know them.

Luc Burgelman

Little Things Equal Big Experiences

If you want your customers to keep coming back, and your employees to keep performing at a high level, you have to create these positive experiences.