Customer Experience

Entrepreneurship

How My 5-Year-Old Helped Me Better Understand Customers

Immersed in their own work flow and priorities, clients might not communicate directly -- without some of these techniques.
Customer Engagement

3 Mistakes That Undermine Using Social Media for Customer Service

In just five years social media has gone from an innovation in customer service to a requirement. Not every company is getting it right.
Customer Experience

3 Ways to Create Customer Experiences That Boost Sales

Consumers make purchasing decisions for reasons far more complex than price. Understanding that psychology is a big marketing advantage.
Customer Relationship

Keep Your Customers as Close as Family

At your business, aim for the type of intimacy offered at a neighborhood coffee shop or bar where everyone knows your name.
Social Media

How to Tap the Power of Social Media to Forge Customer Loyalty

Think less about leads and much more about your relationship with the fans you have.
Customer Experience

Lessons From a Country Music Duo to Make Your Business 'Big & Rich'

Professional musicians give inspiring performances. Successful entrepreneurs do the same thing.
Customer Engagement

Too Much Social Media Can Drive Away Your Customers

Your audience won't tire of quality content but the key word is "quality.''
Customers

Mediocrity or Greatness? That is the Question.

A clear vision and devotion to the people a business affects are the hallmarks of the best companies.
Customer Loyalty

4 Reasons Why Customers Vanish Without a Word

Often, people are just too polite to tell you that you are screwing up. You need to find out for yourself.
Customers

4 Steps to Ensuring Customer Experience Comes First

Fashion the touch points and interactions so critical for captivating today's empowered consumers.
Product Design

Delight, the Awesome Product Metric That Rules Them All

Do your goods outshine the competition and instill fierce consumer loyalty?
Infographics

What Consumers Want -- and Don't Want -- From the Internet of Things (Infographic)

As more and more connected smart devices pour into the market, here's what we hope for and dread.
Holiday Marketing

5 Ecommerce Trends Retailers Can Profit From This Holiday Season If They Prepare

As technology becomes integral to shopping, gearing up for the busy season requires retailers to do more than string Christmas lights.
Finding Customers

4 Ways to Make Your Business a Powerful Customer Magnet

Attract new customers super fast with these techniques.
Customer Experience

Customer Experience Should Not Be the Job of Just One Person

Structure your organization so that responsibility for overseeing consumer interactions is shared across the whole company.