Customer Experience

The 4 Things Your Customers Really Want

The essential dynamic of a quality service relationship comes down to a company's addressing these core questions.

Tom Borg | 3 min read

Customer Loyalty

Reciprocal Loyalty -- the Best Way to Acquire and Retain Customers

Some companies cultivate and win consumers' support by thanking and rewarding them for their online engagement.

Keith Smith | 4 min read

Competition

Beat Your Competition Into the Ground

Customers remember what's put out in front of them first, so it pays to be fast.

John Brubaker | 4 min read

Customer Experience

The Tech Surge That's Putting Consumers in the Forefront

Why the shift from producers to customers is changing everything.

John Sculley | 4 min read

Retail

Fashioning a Memorable Retail Experience That People Will Share

Building a brand that promotes a true sense of community requires an investment in the customer experience beyond optimizing a handful of social media accounts.

David Rekuc | 6 min read

Retail

Finding a 'Theory of Everything' for Retail

Large merchants are plagued by operating in silos. Whether selling online or in a store, they can aim to operate as one company before the customer's eyes.

Peter Sobotta | 4 min read

Customer Relationship

How to Increase Revenue Without Actually Selling

You are sitting on a gold mine. Here is how to capitalize on it.

Mike Templeman | 4 min read

Psychology

To Maximize Your Website, Use 'Psychological Distance' to Your Advantage

How your customers perceive your product should determine how you present it to them.

Liraz Margalit | 6 min read

Customer Engagement

Dear Entrepreneur, You're Telling the Wrong Story

Give customers a genuine experience to share. Then they'll want to talk about it, bringing your company plenty of attention.

Stephanie Richards | 4 min read

Big Data

4 Steps to Knowing What Your Customers Want Better Than They Do

Analyzing customer data is just more proof of what we've always known. Actions really do speak louder than words

Joseph Pigato | 4 min read

Branding

Build a Strong Brand With More Friendly Interactions, Less Marketing

Customers are skeptical of the marketing they don't ignore entirely but people trust their own experience. Make if friendly and they love your brand.

Cory Sistrunk | 4 min read

3-D Printing

This Company Makes 3-D Printed Headphones That Perfectly Fit Your Ears

Nikki Kaufman, one of the founders of Quirky, wants to give customers the best possible headphone experience.

Nina Zipkin | 3 min read

Customer Service

5 Ways to Woo Customers With Special Attention

Adding personalized touches to customer interactions can help not only develop a strong relationship but also snag future sales.

Heidi Redlitz | 4 min read

Problem Customers

How to Deal With Headache-Inducing Customers

While most customers are happy when companies offer solutions and try to help , there are a few types of customers who will never be happy. Here is how to deal with them.

Logan Strain | 3 min read

Loyalty Programs

3 Keys to Measuring the Success of Your Loyalty Program

Launching a customer-loyalty program isn't enough. To make it worth your while, you need to ensure you are getting the most out of it.

Jed Williams and John Swanciger | 4 min read