Customer Experience

Branding

My Company Has a Jersey Accent: Branding With a Distinctive Voice

How your startup uses language to shape the customer experience says a lot about what it believes in.
Customer Engagement

Safe Use of Social Media in Regulated Fields? It's a Real Option.

Find out how your company can alert consumers to news or be alert to complaints on popular channels -- and still comply with government rules.
Branding

How to Position a Brand for Breakthrough Success

The former COO of Red Bull gives his insights on how to make a product truly stand out, whether it's a new or revamped offering.
Customer Engagement

Unintended Consequences: How Consumer Misuse Can Boost Sales

The maker of Mentos saw dollar signs with the user discovery that the candy exploded in Diet Coke. You should encourage consumers to tinker with your products.
Design

When Your Product Design Makes Your Customers Feel Smart

Create services or devices that enable users to maximize their time and money. Big Data can play a role in this fine-tuning.
Customer Engagement

How to Sell to the Hyper-Aware Consumer

As the buyer's journey continues to evolve, small businesses need to make big changes to accommodate these new buyers. Here are a few ways to capitalize on this transition.
Online Advertising

The 6 Types of Online Buyers

Find out what types of buyers are shopping online so you can learn to attract new business.
Branding

Brand Like Your Company Really Matters

In a rapidly changing landscape, businesses must to get closer to customers to create products they will truly value.
Google

Google Faces Lawsuit Over Kids' In-App Purchases

Google is on the receiving end of a class-action lawsuit brought by parents whose kids unknowingly paid a substantial amount of money for in-app purchases.
Loyalty

Want Loyal Customers? Talk to Your Hair Stylist.

Hair stylists livelihood depends on getting customers and keeping them happy. Here are a few tips all entrepreneurs can use.
Consumer Habits

What Do Dropbox, Green Mountain and 3-D Printing Have in Common?

These three companies are jumping on a consumer trend that will continue to gain momentum (and dollars) in the near future.
Websites

Content to Keep Off Your Website

When designing your site, be aware of these content strategies, so you don't do more harm than good.
Customer Relationship

3 Ways to Treat Early Adopters Like Royalty

When first launching an endeavor, getting the first few customers on board can be extremely challenging. Yet, they provide a load of information. Here is how to make sure they are happy.
Marketing

Experience Your Brand From Your Customers' Perspective

Here's a challenge for you: Come in through your 'front door' and see if you're delivering from both sides.
Marketing

5 Ways to Market Your Startup on a Dime

Getting your startup noticed doesn't have to cost an arm and a leg. You just need to be smart. Here are five ways to get attention on a budget.