While most customers are happy when companies offer solutions and try to help , there are a few types of customers who will never be happy. Here is how to deal with them.
At no other time have companies been able to learn so much about consumers. They can tap insightful data from mobile devices to provide timely messages.
The maker of Mentos saw dollar signs with the user discovery that the candy exploded in Diet Coke. You should encourage consumers to tinker with your products.
As the buyer's journey continues to evolve, small businesses need to make big changes to accommodate these new buyers. Here are a few ways to capitalize on this transition.
Google is on the receiving end of a class-action lawsuit brought by parents whose kids unknowingly paid a substantial amount of money for in-app purchases.
