Customer Experience - Page: 19
Unintended Consequences: How Consumer Misuse Can Boost Sales
The maker of Mentos saw dollar signs with the user discovery that the candy exploded in Diet Coke. You should encourage consumers to tinker with your products.
When Your Product Design Makes Your Customers Feel Smart
Create services or devices that enable users to maximize their time and money. Big Data can play a role in this fine-tuning.
What Do Dropbox, Green Mountain and 3-D Printing Have in Common?
These three companies are jumping on a consumer trend that will continue to gain momentum (and dollars) in the near future.