Customer Experience

Consumer Spending

Asian Millennials Will Lead Global Consumer Market, Report says

The Global Macro Outlook report highlighted the secular trend of consumers moving away from 'things' and toward 'experiences'
Brand Building

Top 6 Rules of Brand Building for Indian Fashion Brands

Customers receive the energy you put into creating something for them
customer journey optimization

Customer Journey Maps: The North Star to Digital Transformation

Diving right into digital transformation can tempt any leader, but a lack of architecture might mean failure. Here's the most important step to take before starting out.
Skill Development

What Got You Here Will Get You There

Applying this notion to your team will strengthen company culture, boost employee morale, and bolster the bottom line.
Data Analysis

Listen to Your Customers: Turn to Data to Discover Their Truth

Consumers aren't great at telling companies what they want -- but their data can be.
Customer Experience

Customer Experience Is How You Can Differentiate Your Brand

Customers have nearly limitless choices. How you treat them is more important than marginal differences in price.
Business

Tips To Build A Successful Brand/Business for Millennials

Things that are going to attract consumers to your business with a little effort
Differentiation

Here's How You Differentiate Yourself in a Crowded Market

If there is a business opportunity in offering a product or service, there are people doing it already. But their being first doesn't prevent you from being better.
Augmented Reality

How You Can Carve Your Own Way With Augmented Reality

Augmented reality assures your consumers of the right value for their money
Customer Experience

Five Mistakes That Mess up Your Customer Experience Strategy

Avoiding these common mistakes will surely improve chances of delivering successful CX initiatives
Financial Services

Why it is Important to Build Trust in Financial Services

Businesses win trust by offering not just what customers have come to expect as standard but beyond
Entrepreneurs

How a Job Interview Helped This Entrepreneur Start a Company Effective Immediately

Suryoday today has about 28 bank branches and 213 microfinance doorstep centres. The gross portfolio of the bank is INR 2116 crore along with a deposit base of INR 957 crore
Growth

How Companies can Achieve Double-digit Revenue Growth

A report by Adobe says experience-led businesses are more likely to flourish
Events

Impressive Isn't Always Impactful in Experiential Marketing

Here is a new way to think about experiential marketing.