Customer Experience

Asian Millennials Will Lead Global Consumer Market, Report says
Consumer Spending

Asian Millennials Will Lead Global Consumer Market, Report says

The Global Macro Outlook report highlighted the secular trend of consumers moving away from 'things' and toward 'experiences'
Nidhi Singh | 3 min read
Top 6 Rules of Brand Building for Indian Fashion Brands
Brand Building

Top 6 Rules of Brand Building for Indian Fashion Brands

Customers receive the energy you put into creating something for them
Mridul Sawhney | 4 min read
Customer Journey Maps: The North Star to Digital Transformation
customer journey optimization

Customer Journey Maps: The North Star to Digital Transformation

Diving right into digital transformation can tempt any leader, but a lack of architecture might mean failure. Here's the most important step to take before starting out.
Margaret Rogers | 5 min read
What Got You Here Will Get You There
Skill Development

What Got You Here Will Get You There

Applying this notion to your team will strengthen company culture, boost employee morale, and bolster the bottom line.
Jeremy Miller | 5 min read
Listen to Your Customers: Turn to Data to Discover Their Truth
Data Analysis

Listen to Your Customers: Turn to Data to Discover Their Truth

Consumers aren't great at telling companies what they want -- but their data can be.
Rashan Dixon | 5 min read
Customer Experience Is How You Can Differentiate Your Brand
Customer Experience

Customer Experience Is How You Can Differentiate Your Brand

Customers have nearly limitless choices. How you treat them is more important than marginal differences in price.
Tiffany Delmore | 4 min read
What Every Entrepreneur Needs to Get Right About the Customer Experience
Entrepreneurs

What Every Entrepreneur Needs to Get Right About the Customer Experience

Don't forget your people.
Tracy Maylett | 5 min read
Tips To Build A Successful Brand/Business for Millennials
Business

Tips To Build A Successful Brand/Business for Millennials

Things that are going to attract consumers to your business with a little effort
Neil Mathew | 4 min read
Here's How You Differentiate Yourself in a Crowded Market
Differentiation

Here's How You Differentiate Yourself in a Crowded Market

If there is a business opportunity in offering a product or service, there are people doing it already. But their being first doesn't prevent you from being better.
Anand Srinivasan | 4 min read
How You Can Carve Your Own Way With Augmented Reality
Augmented Reality

How You Can Carve Your Own Way With Augmented Reality

Augmented reality assures your consumers of the right value for their money
Vikash Kumar | 5 min read
Five Mistakes That Mess up Your Customer Experience Strategy
Customer Experience

Five Mistakes That Mess up Your Customer Experience Strategy

Avoiding these common mistakes will surely improve chances of delivering successful CX initiatives
Promit Sanyal | 4 min read
Why it is Important to Build Trust in Financial Services
Financial Services

Why it is Important to Build Trust in Financial Services

Businesses win trust by offering not just what customers have come to expect as standard but beyond
KT Prasad | 7 min read
How a Job Interview Helped This Entrepreneur Start a Company Effective Immediately
Entrepreneurs

How a Job Interview Helped This Entrepreneur Start a Company Effective Immediately

Suryoday today has about 28 bank branches and 213 microfinance doorstep centres. The gross portfolio of the bank is INR 2116 crore along with a deposit base of INR 957 crore
Vanita D'souza | 4 min read
How Companies can Achieve Double-digit Revenue Growth
Growth

How Companies can Achieve Double-digit Revenue Growth

A report by Adobe says experience-led businesses are more likely to flourish
Komal Nathani | 2 min read
Impressive Isn't Always Impactful in Experiential Marketing
Events

Impressive Isn't Always Impactful in Experiential Marketing

Here is a new way to think about experiential marketing.
Brett Hyman | 5 min read