Customer Feedback

Editor's Note

How to Win Over Dissatisfied Customers

Some people aren't nice when they don't love your product. But you can change them. All you need is a little psychology.

How to Handle Difficult People (and Still Achieve Your Business Goals)

A founder's guide to effectively utilizing feedback -- even from impossible-to-please, difficult people.

Instructions in Customer Centricity from Jet Airways

Recognize That There is No Such Thing as "My Typical Customer", averages can be deceptive

Profits Can Be Deceiving. Here's Why I Killed Off My Money-Making Product.

I had a great product. An immediate financial winner. But you know that gut feeling? Here's what I found out. (Trust me, it was painful.)

Need to Establish Trust With Your Audience? Leverage Social Proof.

You can't be the only one talking about how great your brand is -- leverage testimonials and reviews to increase audience buy-in.

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