Customers
3 Marketing Tactics Entrepreneurs Should Implement to Improve Their Return on Investment
These marketing tenants are key to success for a forward-thinking company.
5 Goals New Product Prototype Development Will Help You Achieve
To successfully launch a new product, you need to pay special attention to product development and manufacturing. Here's what prototyping teaches about making the best product possible.
6 Ways to Harness the Power of Customer-Centric Selling
Successful business leaders understand that they should never underestimate the power of their most important ingredient -- the customers.
How Supporting Local Businesses and Philanthropic Causes Helped This Business Owner Find Success
This week we speak to Angela Shen, owner and founder of Savor Seattle, about conscious consumerism, customer service and knowing your limits.
How to Start a Successful Marketing Agency from Scratch
Opening a marketing agency is tough, but with the right strategy your business can take off.
6 Ways to Persuade a Customer to Do What You Want
If you want to get a "yes" from a consumer, write down these strategies from top salespeople and entrepreneurs to win people over.
Do You Actually Understand Why Your Customers Are Buying?
Here are a few basic tips on how to scale your business by aligning the customer's "why" with your own. Plus, examples of companies who do it well.
Why Your Prices Should Be More Like the Local Pizzeria
The local pizza place isn't do custom pricing, so why are you?
How to Maintain Profitability in a Changing Market
For lasting profitability, entrepreneurs should focus on contributing to consumer value. This applies to business-to-business too.
Free Webinar | March 30: How Ads Connect People With Good Ideas
Explore how businesses are using Facebook tools to connect customers with their great ideas and stories from entrepreneurs that show how you can easily go online and grow your business.
The Business of Creating a Cultural Exchange
Creating a business isn't always about the endgame of selling a product. For Clinton Jones, owner of Magnum Opus Hair Salon in D.C., it's about creating a cultural exchange.
Why Storytelling Is a Skill that Every Entrepreneur Should Practice
In a world full of aggressive marketing, storytelling may be the one device that captures people's attention for more than just a few seconds. Read on for tips and tricks to doing it well.
