Customers

Buyer Personas: What They Are, Why They Matter and How to Best Build One
Marketing

Buyer Personas: What They Are, Why They Matter and How to Best Build One

Fictional representations of customers can help you get a deeper understanding of who's purchasing your products.
Jennifer Spencer | 4 min read
Why Customer-centricity Wins Out Every Time

Why Customer-centricity Wins Out Every Time

Customer-centricity is synonymous with successful businesses, especially as markets are saturated with more choice than ever, and savvy customers are increasingly empowered to explore their options
Gero Decker | 6 min read
What Franchises Should Know Before Hiring a PR Firm

What Franchises Should Know Before Hiring a PR Firm

Franchisors and franchisees alike can benefit from a talented PR firm that can get the attention of new customers. Here's how to find a match.
Hayden Field | 3 min read
Top B2C Habits That Your Business Must Follow in 2020

Top B2C Habits That Your Business Must Follow in 2020

A careful evaluation of your customer strategy can help you identify your weak points and chart a path to boosting customer retention.
Portia Antonia Alexis | 10 min read
Is Poor Customer Experience Person-Related or Policy-Related?

Is Poor Customer Experience Person-Related or Policy-Related?

Odds are, it's a bit of both, but there are ways to change course.
Phil Geldart | 5 min read

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The Secret to a Successful Business Is Happy Customers

Have happy customers and you'll increase your likelihood of success.
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How Brands Are Leveraging Social Media Influencers to Tell Their Stories

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As consumer needs and wants evolve, so must your business.
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If you want your food and beverage business to stand out and be relevant for your audience, constant innovation is the key to drive your brand forward
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Five Blunders that Could Doom Your Start-up Even before it Takes off

The sheer enthusiasm, vigour, and even artificially fuelled excitement-funding-blinds the typical entrepreneur of the planning imperative
Dr. Pavan Soni | 11 min read
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What's right for the client is best for everyone, he says.
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Tracking devices give consumers access to shipping and tracking systems 24x7 and don't demand human intervention
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Only those brave ones who accurately reflect the zeitgeist or have the courage to self-disrupt will emerge as winners
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#EntMETalks: Entrepreneurs On Acquiring Their First Customers
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We asked entrepreneurs on their strategies and tactics to acquiring their first customers.
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The announcement is likely to boost auto sales which has been falling for the past 13 months
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