Customers

The Superior Way Seasoned Business Owners Can Grow Their Revenues

Though frequently overlooked, reactivating former customers may be the simplest option for business owners looking to quickly ramp up without breaking the bank.

Kevin Wessels

Creating Consistency by Putting Employee Culture First

Aligned Modern Health's prescription for success helps businesses stay on top

Dear Brit: 'How Do I Actually Reach New Customers?'

Brit Morin shares her three key strategies for defining a target audience and communicating with it.

Brit Morin

How to Keep Your Customers Happy (Even If They're Wrong)

Customer satisfaction and retention are both necessary for any business's success.

Donna Peeples

3 Ways to Set Up Personal and Business Success During Immense Change

Keeping in touch with your customers' changing needs and giving yourself time to adjust to these changes are key to your success now.

John Boitnott

The New Face of Customization

Chaitanya Nallan, Co-founder & CEO, Vedix on using AI and analytics with modern Ayurveda

The Playbook to Negative Reviews

Nic Faitos, Owner of Starbright Floral Design, shares his approach to critical reviews.

Creating an Out-of-This-World Experience

The Cell Theatre's Kira Simring and Jonah Levey explain how they operate a successful, creative space and showroom in New York City while staying safe during the pandemic.

What Makes a Customer Valuable to Your Business?

What is it, specifically, that makes customers valuable to you? And how can you boost that value? 

Timothy Carter

Finding a Community Need and Creating the Solution

A great business idea solves a hole in the marketplace, creating something that solves a problem that no one had previously been able to solve. That is what Shelly Walker, owner of Fairmount Bicycles in Philly did - and it paid off.

4 Ways to Send Your Perfectionism Packing

As it turns out, these tendencies probably aren't doing you any favors.

A Business Built on a Foundation of Value and Trust

Tim Lo, co-founder of career counseling service, Your Next Jump, knows that developing trust, right off the bat, is essential and his entire business is built off of that foundation.