Customers

Franchise Crisis Management Series

Free Webinar: Simple Marketing Techniques to Re-Engage With Customers and Make Them Feel Safe

Franchise Bible author Rick Grossmann discusses how marketing is changing and new ways and platforms for sending your marketing messages to your customers.

Buyer Personas: What They Are, Why They Matter and How to Best Build One

Fictional representations of customers can help you get a deeper understanding of who's purchasing your products.

Why Customer-centricity Wins Out Every Time

Customer-centricity is synonymous with successful businesses, especially as markets are saturated with more choice than ever, and savvy customers are increasingly empowered to explore their options

Top B2C Habits That Your Business Must Follow in 2020

A careful evaluation of your customer strategy can help you identify your weak points and chart a path to boosting customer retention.

Is Poor Customer Experience Person-Related or Policy-Related?

Odds are, it's a bit of both, but there are ways to change course.

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