Customization

3-D Printing

This Startup Is Bringing 3-D Printed Insoles to the NBA and the Everyday Consumer

SOLS co-founder Kegan Schouwenburg offers a look into how the 3-D printed insole maker is expanding.
Small Business Heroes

Perform Powerful Personalized Marketing in 4 Easy Steps

First tackle the low-hanging fruit and then build up to more ambitious campaigns.
Customer Feedback

This Strategy, Used by the Red Sox, Can Elevate You Above the Competition

What can you do to avoid the trap of a price war? One simple thing: hit the road and gather customer feedback.
Customer Loyalty

4 Strategies to Keep Customers Coming Back

A social-media complaint can cost a company millions and a review shape a restaurant's fortune. Find out ways that consumer feedback can shape product decisions.
McDonald's

McDonald's Goes 12 Months Without U.S. Sales Growth; Execs Promise Customization and 'Convenient' Payments

Even though McDonald's same-stores sales declined in October, the fast-food chain was able to beat analysts' expectations.
Company Culture

Can You Really Measure and Shape Culture? (Infographic)

See how small-business owners assessed the strength of their company's culture. Plus, discover ways to improve a workspace through changes to the environment.
Innovation

Study Trends to Guide Your Innovation Efforts

Keep your finger on the pulse of four key waves driving new product development.
Small Business Heroes

This Clever Marketing Campaign Reversed Coke's 11-Year Decline in Soda Sales

'Share a Coke,' in which bottles were personalized with popular names as well as terms of endearment, is credited with increasing Coca-Cola sales for the first time in over a decade.
3-D Printing

Customized Ecommerce Meets 3-D Printing in Amazon's New Online Store

Customers can design and create their own products in a new online shop announced by the Seattle-based ecommerce giant today.
Growth Strategies

Affordable Custom Made Suits? It's No Longer an Oxymoron

Proper Suit stitches together bespoke tailoring and e-commerce so the American male can dress better for less.
Project Grow

How to Customize Your YouTube Channel

You don't want your YouTube channel to look barren and boring -- these tips will help you add elements to make it your own.
Marketing

Bike Company Takes Customization to a New Level

Big Shot Bike company allows customers to design their dream ride on an iPad-friendly interface.
Entrepreneurs

Startup Allows Customers to Design Their Own Soft-Drinks

uFlavor is banking on personalization as the next big thing in the beverage industry.
Entrepreneurs

Finding a Niche in Aquariums for the Rich

How New York entrepreneur Justin Muir built a lucrative and splashy business.
Starting a Business

Custom Jewelry Goes Online for 'Generation Me'

Matt Lauzon's Gemvara puts the 'me' in e-commerce.