Dan S. Kennedy
Making Loyal Customers Out of Self-Made Millionaires
When people have gone from poor to rich, their purchasing decisions follow some key rules. Find out what they are, and how you can follow those rules to sell to the self-affluent.
Insightful Tips for Thoughtfully Marketing to LGBTQ Customers
With the LGBTQ community becoming more mainstream throughout the U.S., these facts about the market will help you attract its affluent members.
The 21st Century Affluent Woman and Her Marketing Needs
Today's affluent women are much different than they were in the 20th century. Get the skinny on this changing target market.
6 Key Things to Know Before You Begin Marketing to the Ultra Rich
If the richest of the rich are your target market, here's what you need to know about them to craft the most effective marketing messages.
The 5 Top Components of a Successful Direct Marketing Website
Get your website in shape and drawing in new business by following these five tips.
Finding the Extra Million Dollars Hidden in Your Business
How follow-up can net you more money and grow your business.
The 3 Tasks You Should Do After Sending Out a Marketing Campaign
Once you send out your marketing pieces, your job is just beginning. Find out which three things are 'must dos' if you want your direct marketing campaigns to succeed.
Why Giving Clear Instructions Can Increase Your Marketing Response Rate
Don't confuse your prospects and customers by sending direct marketing pieces that make them wonder what to do next. Instead, spell out their next steps clearly.