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Data Driven Marketing

Small Business Heroes

Best Ways to Use Data in Making Decisions

Bootstrapping a startup means making decisions on the fly from your gut, but there's a point where a company has to use data has to drive its calls.

Tougher Data Privacy Rules Are a Scammer's Nightmare, but Ethical Marketers Can Stay Calm

The Cambridge Analytica scandal is adding momentum to a global regulatory push.

9 Cool Ways You Can Use Data-Driven Marketing to Gain Customers

If you don't know what a "buyer persona" is, it's time you schooled yourself in the benefits data-driven strategies can offer.

How Companies Can Become Data Driven

Steve Miller, co-founder and president of Inquidia, showcases his thought leadership on industry trends and business advice.

Study the Data But Then Trust Your Gut

Data drives marketing but intuition, experience and judgment are what makes sense of the data.

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