Direct Mail

Marketing Strategies

How the Seasons Affect Your Direct Mail Campaigns

For the best results from your direct mail campaigns, learn how responses vary according to the time of year.
Marketing Bootcamp

3 Simple Ways to Make Sure Your Direct Mail Campaign Is Opened

Learn the three things you can do to increase the chances that your sale pieces do their important job of selling your product or service.
Direct Mail

How She Built a $50 Million Postcard Empire

Direct mail never died. It just needed an upgrade.
Marketing Ideas

Increase Your Direct Mail Campaign Results Using Holidays

Set up a campaign around a holiday and give your customers a reason to come into your store, visit your website and buy from you.
Sales Strategies

Why Some Prices Are More Right Than Others

Learn to look at the factors that determine what your most attractive offer price is!
Direct Mail

How to Avoid Mailing to a Disaster Area

Learn this money-saving tip and keep your response rates from bombing when floods and natural disasters occur.
Marketing Bootcamp

3 Split Tests to Improve Your Direct Mail Results

If you want to increase your response rate, make sure you are ALWAYS testing something new.
Direct Marketing

How to Calculate the Success of a Direct Mail Campaign

The first thing you need to determine? The close rate needed to break even.
Sales Strategies

Are You Leaving Money on the Table?

Persistent follow up that nevers crossing the line into pestering is the secret to sales success.
Email

Double Your Profit With These 7 Direct-Mail Strategies

This is something you can't ignore
Marketing

3 Direct Mail Methods to Target Your Best Prospects

Make sure your marketing reaches the right customers every time.
Sales Strategies

Create Effective Sales Campaigns with Showmanship

The begins when you learn how to catch the customer's eye.
Direct Mail

5 Tips for Direct Mail Marketing

Direct mail should be a never-ending cycle of testing and learning. Are you ready to start?