The British startup is creating a pod water bottle that filters out bacteria, viruses, heavy metals, chemicals, etc. from the dirtiest sources of water.
Anheuser-Busch will lead production, bottling and distribution to retailers nationwide in partnership with its established network of wholesalers, the companies said.
Sears' 1800s innovations and market disruption model are still at the core of retail behaviors today. Retail companies would be wise to study this history.
