Dove

Marketing

El anuncio racista de Dove que hizo explotar a las consumidoras

"Una imagen publicada recientemente en Facebook no representa respetuosamente a las mujeres de color. Estamos profundamente arrepentidos de la ofensa que esto causó", se disculpó Dove en Twitter.

Dove Has Introduced Soap Bottles for Different Body Types, and Shocker! People Are Mocking It.

The company has unveiled a limited run of soap bottles that are meant to mirror various body shapes.

5 of the Most Controversial Ads in Recent History

From puppy mills to beauty standards, the themes of these commercials provoked polarizing reactions.

New Dove Campaign Aims to Cleanse Twitter of Rampant Trolling and Hate-Speech

Entitled #SpeakBeautiful, the multi-tiered campaign will aim to incite a domino effect of positivity.

Catch Up With These 3 Big Waves in Marketing to Women

From Beyoncé to Sheryl Sandberg, women are speaking out about how they really lead their lives. Companies chasing their dollars may wish to take heed.

More From This Topic

Viral Marketing

How These 10 Marketing Campaigns Became Viral Hits

Any company can create word-of-mouth ad -- all it takes is a clever idea and skillful execution.
Reputation Management

Dove Pulls NJ 'Armpit' Billboard in Wake of Criticism

Unilever made the call to drop a Dove ad that called New Jersey 'the Armpit of America.'

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