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Unicommerce Partners With Yellow Messenger To Streamline Direct-to-Consumer Selling Operations for Brands
The partnership will enable brands and retailers to take orders directly through a WhatsApp chatbot and manage operations across sales channels on a single platform
The impact of COVID-19 has increased the demand for household items and grocery items
Customers can avail the company's products through the hyperlocal service in under an hour of ordering.
The likes of Nestle India, Dabur, HUL and ITC have all cut down on production, except for essentials.
The brand's e-commerce push with a strong focus on building a strong consumer base and delivery network led to this jump, according to a report released by Deloitte India, a consultancy service company.
While confectionery makers have abandoned the 50-paise candy offerings, telecom operators too have increased the minimum recharge rates.
The biscuit and confectionery maker is also using e-grocery platforms to promote brands such as Zing and Rola Cola
The Bengaluru-based ready-to-cook food company also plans to expand footprint in west and north India
While Nestle has entered the space, domestic foods companies are also expanding footprint
Bengaluru-based Fireside Ventures focuses solely on companies in the consumer space, with some of their star investments being lifestyle electronics start-up Boat and health foods brand Yogabars.
Yogabars, founded by Suhasini and Anindita Sampath, plans to expand its presence from 8,000 stores to 50,000 in the next three-four years, introduce new product lines and turn profitable in the next two years