Getting Publicity

A 5-Step Checklist to Maximize Press Coverage for Your Business

You're doing PR all wrong. The good news: It isn't hard to start doing it right, and it might even cost less than you think.

Ryan Erskine

· 7 min read

Here's How Facebook Has Reduced the Need to Pay for PR

Facebook news and advertising enables companies to do for themselves much, but not all, of what they have customarily hired public relations firms to accomplish.

Greg Shugar

· 7 min read

5 Moves to Get Your Startup Featured in Major Media Publications

Think that a feature story on your brand is a pipe dream? Here's how to make the dream come true.

· 7 min read

8 Etiquette Tips to Stay on the Good Side of the Media

Effective PR relies on mastering the rules for interacting with the publicity gatekeepers. Learn them to help get the word out about your company.

Craig Corbett

· 10 min read

How to Get Noticed in Today's Crowded Business Environment

Just because the business world is changing doesn't mean you should look to some tried-and-true tactics to stand out.

Karen Mishra

· 3 min read

Reporters Don't Take Orders and Other PR Truths

Getting media attention is a challenge. Dictating the result if you succeed is impossible.

Adam Fine

· 6 min read

5 Ways to Generate Publicity for Your Company

You need a story to tell and be available to tell it whenever a journalist is willing to listen.

Jacqueline Whitmore

· 4 min read

The 'When' and 'How' of Using PR Correctly

Publicity is a great way to market your business and build brand awareness for those with not a lot of cash on hand.

Lindsey Groepper

· 2 min read

Why References Work Better Than Classic Vanilla Ads

Is this the Future of Non-Blockable Advertising? Here's what smart businesses aren't telling you about their marketing strategy

Rustam Singh

· 4 min read

5 Tips on How to Pitch Your Startup to Get the Press You Need

Journalists from the prominent tech pubs Mashable, ReWrite, TheNextWeb and Next Vibes offer valuable advice.

Jerrid Grimm

· 5 min read

6 Ways to Bootstrap the PR Your Startup Needs But Can't Afford

No matter how great your idea, it's going nowhere until people have heard about.

Elliot Tomaeno

· 4 min read

4 Alternative Metrics to Evaluate Your PR Campaign's Success

We've moved oh so far since the days of limited information about PR placements.

Mel Carson

· 4 min read