Growth Strategies

Business Intelligence

You Can't Succeed in the Cannabis Business Without Reliable Business Intelligence

Try Equio, the most trusted intelligence resource in the cannabis industry, risk free for seven days.

You've Heard Of D2C. Here's Why i2c May Be The Better Way for Cannabis Brands To Go

Indirect-to-consumer allows companies to leverage their websites to funnel orders to retailers.

Education Is Key In Marketing Hemp Oil And CBD For Pets. Here's Why.

Informing pet owners of the endocannabinoid system and its benefits is crucial when marketing new hemp oil nutrition products, says Gil Laureiro, CEO and co-founder of SilverLeaf Global.

3 Cannabis Companies' Corporate Social Responsibility Lessons They've Learned From Crisis

The marijuana industry is in a unique position to be of service. But the crisis has also highlighted unexpected challenges.

4 Ways CBD Brands Can Market Responsibly Right Now

CBD already has many proven, researched healing properties, so there is no need to stretch the truth.

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These strategies will help your small business stay competitive.
Cost Cutting

9 Easy Ways to Save Money In Your Cannabis Business

Struggling to keep your business afloat? Here are some tried-and-true strategies to cut costs and add revenue.
Running a Business

4 Tips for Managing Messaging in the Cannabis Industry

No matter how heated the conversation becomes, never let your company's voice become a whisper in a churning and tricky business.
Social Media Marketing

5 Cannabis Brands That Are Crushing It On Instagram

Here's what they're doing right and how you can follow their lead.
Grow Your Business

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As cannabis companies continue to outgrow their states, they face myriad of problems unique to their industry.
Coronavirus

Cannabis Opportunity In The Time Of The Coronavirus

"What's important is that cannabis is considered a medicine, and people need access to the medicine during this time," said Chanda Macias.
Growth Strategies

7 Strategies To Grow A New Business During The Coronavirus Pandemic

Think it's a terrible time to scale your startup? Think again.
Podcast

How To Guerilla Market Your Cannabis Brand

On the Green Entrepreneur Podcast, serial entrepreneur Matt Scherr talks about the clever ways he markets his brands for zero dollars.