Growth Strategies

Earned Media Vs. Paid Media: Which Makes Most Sense for Your Cannabis Brand?

Each campaign has its pros and cons, depending on what your goals are.

Mike Mejer

Five Cannabis Leaders Forecast Industry Changes

With incredible growth and changes are on the horizon, what's in store for the future.

JENAE NICHOLS

4 Ways Cannabis Companies Can Leverage Good Press to Get New Business

So you got a mention in a major publication, here's how to keep the momentum going.

Mike Mejer

Psychedelic Businesses Can Be Leaders in Sustainability

But unfortunately, the list of natural psychedelic substances that haven't met careful environmental treatment is long and growing.

Evan Nison

How To Increase Your Revenue Beyond 420

Sure, 420 is your biggest sales day of the year, but here's how to continue the momentum.

Unique Michael

Mike Mejer

You Need to Check These Three Boxes for Your PR Strategy

With in-person conventions and festivals DOA until after the pandemic, here are some smart virtual marketing tips for 2021.

Mike Mejer

CBD Franchises Are Booming. But How Long Can They Last?

Plagued by misinformation and poor regulation, the CBD industry is banking on brick-and-mortar franchise shops to build confidence with cannabis-curious customers.

4 Ways to Improve Your Cash Flow in 2021

Staying cash-positive in a tumultuous year is the only way to survive.

Sonny Newman

3 Simple Ways Cultivators Can Shrink Their Carbon Footprint

How to grow crops that require less energy and fertilizer.

Ryan Douglas