Growth Strategies

Is This The Socially-Distanced Dispensary Of The Future?
Store Tour

Is This The Socially-Distanced Dispensary Of The Future?

Keystone Canna Remedies is the very first cannabis storefront to open in the Poconos region. It's also designed to accommodate our socially-distanced new normal.
Lindsey Bartlett | 5 min read
Gelson's Market Is Launching A CBD Topical And Beauty Line With HempMeds

Gelson's Market Is Launching A CBD Topical And Beauty Line With HempMeds

HempMeds has teamed up with supermarket mainstay Gelson's to create a new CBD beauty brand.
Jelena Martinovic | 2 min read
5 Reasons Why Vertical Integration Is The Best Path To Success

5 Reasons Why Vertical Integration Is The Best Path To Success

The ability to control all points of the supply chain is more important than ever. Here's why.
Joe Caltabiano | 5 min read
4 Reasons Cannabis Companies Are Moving to an Enterprise Solution

4 Reasons Cannabis Companies Are Moving to an Enterprise Solution

To say 2020 could be a defining year for vertically integrated cannabis companies is an understatement.
Morgan Fletcher | 7 min read
4 Smart Advertising Strategies During The COVID-19 Crisis

4 Smart Advertising Strategies During The COVID-19 Crisis

Total global ad spend is down $20 billion from the beginning of the year. Here's how cannabis entrepreneurs can pivot their ad dollars to have the biggest impact.
Wesley Cherisien | 8 min read

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People Are Adding Cannabis Plants To Their Coronavirus Victory Garden
cultivation

People Are Adding Cannabis Plants To Their Coronavirus Victory Garden

With some plants and a few tips, you can join those who are making marijuana a part of their home garden.
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5 Reasons Podcast Advertising Offers A Unique Opportunity For Cannabis Brands
Podcasts

5 Reasons Podcast Advertising Offers A Unique Opportunity For Cannabis Brands

Podcasting has gone mainstream, with more than half of the U.S. population listening. Here's how cannabis brands can tap into that audience.
April Pride and Ellen Scanlon | 5 min read
You Can't Succeed in the Cannabis Business Without Reliable Business Intelligence
Business Intelligence

You Can't Succeed in the Cannabis Business Without Reliable Business Intelligence

Try Equio, the most trusted intelligence resource in the cannabis industry, risk free for seven days.
Entrepreneur Deals | 4 min read
You've Heard Of D2C. Here's Why i2c May Be The Better Way for Cannabis Brands To Go
Direct Marketing

You've Heard Of D2C. Here's Why i2c May Be The Better Way for Cannabis Brands To Go

Indirect-to-consumer allows companies to leverage their websites to funnel orders to retailers.
Brian Geddes | 3 min read
Education Is Key In Marketing Hemp Oil And CBD For Pets. Here's Why.
Pets

Education Is Key In Marketing Hemp Oil And CBD For Pets. Here's Why.

Informing pet owners of the endocannabinoid system and its benefits is crucial when marketing new hemp oil nutrition products, says Gil Laureiro, CEO and co-founder of SilverLeaf Global.
Tess Woods | 5 min read
3 Cannabis Companies' Corporate Social Responsibility Lessons They've Learned From Crisis
Corporate Social Responsibility

3 Cannabis Companies' Corporate Social Responsibility Lessons They've Learned From Crisis

The marijuana industry is in a unique position to be of service. But the crisis has also highlighted unexpected challenges.
Drew Penner and Emily Clapp | 9 min read
4 Ways CBD Brands Can Market Responsibly Right Now
Marketing Strategies

4 Ways CBD Brands Can Market Responsibly Right Now

CBD already has many proven, researched healing properties, so there is no need to stretch the truth.
Chidike Samuelson | 7 min read
4 Convincing Reasons Cultivators Are Choosing LED Technology
cultivation

4 Convincing Reasons Cultivators Are Choosing LED Technology

The alternative light source can save you money and enhance plant expression.
David Cohen | 6 min read
5 Effective Marketing Tips For Cannabis Brands
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5 Effective Marketing Tips For Cannabis Brands

These strategies will help your small business stay competitive.
Jared Polites | 5 min read
9 Easy Ways to Save Money In Your Cannabis Business
Cost Cutting

9 Easy Ways to Save Money In Your Cannabis Business

Struggling to keep your business afloat? Here are some tried-and-true strategies to cut costs and add revenue.
Carol Greenhouse | 7 min read