Growth Strategies

Legal Marijuana

Quality Will Be The Key Differentiator For Cannabis Exports

As the marijuana industry goes global, brands looking to expand need to focus on quality first.

Free Webinar | Oct. 1: What You Need To Know About Psychedelics with Aubrey Marcus

Ken Jordan, editor in chief of Lucid News, takes an in-depth look at psychedelics with guest Aubrey Marcus, founder of ONNIT and an outspoken advocate of plant-based psychedelics.

The 6 Best Digital Advertising Options For Every Type Of Cannabis Brand

Programmatic advertising allows cannabis marketers to run effective digital ads across the internet.

This Is Why Some CBD Companies Will Thrive, And Some Will Die

The real secret behind CBD companies' longevity rests in two key strategies.

3 Keys to Picking the Right PR Partner for Your Cannabis Business

The secret to choosing the best firm is in the questions you ask.

More From This Topic

Automation

Why Your CBD Brand Needs AI And Search Data To Scale And Survive

Reaching the right audience is more than simply ticking off demographic groups.
Podcasts

10 Podcasts You Should Listen To If You Work In Cannabis

The silver lining of 2020? Plenty of time to listen to all of your favorite cannabis industry podcasts.
Marketing

5 Ways Cannabis Leaders Profit From Public Relations

Tell your brand's story the way you intended from the moment you created it.
Equity

Barriers Prevent The Cannabis Industry From Being Inclusive

Minority business leaders say there are significant barriers in critical institutions that keep many from becoming significant players in the space. 
Technology

Weed's Big Tech Wish List

Amid the pandemic, one expert said the industry needs a robust online presence. At the moment, fewer people see cannabis billboards and companies can't set up booths at conferences and events.
Product Reviews

This Is Why We Need Verified Product Reviews For Cannabis

Real reviews enable new users to make informed decisions, and they provide cannabis brands with objective measures of their impact.
Cannabusiness

One Of The World's Largest Cannabis Companies Is Betting On Beverages

Canopy Growth Corp. is betting that the secret to finding new marijuana consumers comes in a can.
Marketing Marijuana

5 Highly-Effective PR Tips For Cannabis Companies

Do these things to get the most value for your investment.
Store Tour

Is This The Socially-Distanced Dispensary Of The Future?

Keystone Canna Remedies is the very first cannabis storefront to open in the Poconos region. It's also designed to accommodate our socially-distanced new normal.
CBD

Gelson's Market Is Launching A CBD Topical And Beauty Line With HempMeds

HempMeds has teamed up with supermarket mainstay Gelson's to create a new CBD beauty brand.