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Growth Strategies

Unfair Marketing Restrictions Are Stunting the Growth of Cannabis Brands
Branding

Unfair Marketing Restrictions Are Stunting the Growth of Cannabis Brands

Cannabis is barred from advertising platforms open to beer, booze and prescription drugs with long lists of scary side effects.
Harris Damashek | 4 min read
4 Crucial Steps to Maximize the Sale Price of Your Dispensary

4 Crucial Steps to Maximize the Sale Price of Your Dispensary

The key to getting top dollar is the groundwork you lay before your business is officially for sale.
Christian Hageseth | 5 min read
Licensing Cannabis: A Giant Step Forward

Licensing Cannabis: A Giant Step Forward

Licensing provides smaller brands the opportunity to bring CBD products to market with very little financial risk.
6 min read
This Booming California Cannabis Brand Is Growing Fast by Offering Gig Workers Good Jobs

This Booming California Cannabis Brand Is Growing Fast by Offering Gig Workers Good Jobs

Caliva goes way past minimum wage by giving delivery drivers health insurance and stock options.
Peter Page | 4 min read
Mary Jane: How the Cannabis Industry Can Win Women Over

Mary Jane: How the Cannabis Industry Can Win Women Over

Research finds women are wary of being judged about their cannabis use and are reluctant to set foot in legal stores.
Harris Damashek | 5 min read

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How the Green Rush Is Accelerating the Revolution In Smart Farming Technologies
Agritech

How the Green Rush Is Accelerating the Revolution In Smart Farming Technologies

The technology used now to grow cannabis year-round will help grow food year-round in the not-too-distant future.
David Cohen | 6 min read
The Emerald Triangle's Brutal Pivot From Black Market to Legal
Pivots

The Emerald Triangle's Brutal Pivot From Black Market to Legal

Growers no longer have to hide their crop from cops in helicopters, which was the one real advantage the Emerald Triangle had for growing weed.
Patrick Wagner | 8 min read
Why This Cannabis-Infused Beverage Is Being Marketed Like a Health Drink
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Why This Cannabis-Infused Beverage Is Being Marketed Like a Health Drink

Mood33 is about feeling good more than feeling high -- and the design of its packaging has to make that clear to consumers.
Peter Page | 3 min read
Solving Oregon's Weed Glut Could Solve the Industry's National Supply Chain Problems
Supply Chain Management

Solving Oregon's Weed Glut Could Solve the Industry's National Supply Chain Problems

The black market had many drawbacks but it did a better job of balancing supply and demand nationally than the regulated market has so far.
Emma Chasen | 5 min read
This Entrepreneur Wants to Cure the Sick with High-Quality Cannabis
Growth Strategies

This Entrepreneur Wants to Cure the Sick with High-Quality Cannabis

Richard Zwicky, founder of Plena Global, seeks to standardize production of medicinal cannabis and is investing in Colombia and Peru to achieve it.
Martha Elena Violante | 7 min read
Harnessing Data to Optimize the Cannabis Consumer Experience
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Harnessing Data to Optimize the Cannabis Consumer Experience

From plant genetics to customer preferences, the cannabis industry has lots of data. The challenge is putting it to good use.
Steve Albarran | 6 min read
5 Big Predictions for Cannabis This Year
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5 Big Predictions for Cannabis This Year

Big pharma, microdosing and inter-state commerce are among some trends to watch.
Ryan G. Smith | 6 min read
Searching 'Dispensary Near Me': What Dispensaries Need to Know About SEO
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Searching 'Dispensary Near Me': What Dispensaries Need to Know About SEO

A dispensary is a brick-and-mortar store and your customers need to be able to find it.
Andrew Hemingway | 5 min read
We Have a Problem: The Cannabis Industry Is Losing Women Leaders
International Women's Day

We Have a Problem: The Cannabis Industry Is Losing Women Leaders

Big money flooding into the cannabis industry brings with it the male dominated culture of the capital markets.
Penny Green | 4 min read
6 Hottest Cannabis Products in 2019
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6 Hottest Cannabis Products in 2019

Sales for these cannabis products are growing faster than ever.
Scott McGovern | 5 min read