Growth Strategies

Marketing

5 Ways Cannabis Leaders Profit From Public Relations

Tell your brand's story the way you intended from the moment you created it.

Barriers Prevent The Cannabis Industry From Being Inclusive

Minority business leaders say there are significant barriers in critical institutions that keep many from becoming significant players in the space. 

Weed's Big Tech Wish List

Amid the pandemic, one expert said the industry needs a robust online presence. At the moment, fewer people see cannabis billboards and companies can't set up booths at conferences and events.

This Is Why We Need Verified Product Reviews For Cannabis

Real reviews enable new users to make informed decisions, and they provide cannabis brands with objective measures of their impact.

One Of The World's Largest Cannabis Companies Is Betting On Beverages

Canopy Growth Corp. is betting that the secret to finding new marijuana consumers comes in a can.

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Store Tour

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Scaling

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To say 2020 could be a defining year for vertically integrated cannabis companies is an understatement.
Advertising

4 Smart Advertising Strategies During The COVID-19 Crisis

Total global ad spend is down $20 billion from the beginning of the year. Here's how cannabis entrepreneurs can pivot their ad dollars to have the biggest impact.
cultivation

People Are Adding Cannabis Plants To Their Coronavirus Victory Garden

With some plants and a few tips, you can join those who are making marijuana a part of their home garden.
Podcasts

5 Reasons Podcast Advertising Offers A Unique Opportunity For Cannabis Brands

Podcasting has gone mainstream, with more than half of the U.S. population listening. Here's how cannabis brands can tap into that audience.
Business Intelligence

You Can't Succeed in the Cannabis Business Without Reliable Business Intelligence

Try Equio, the most trusted intelligence resource in the cannabis industry, risk free for seven days.
Direct Marketing

You've Heard Of D2C. Here's Why i2c May Be The Better Way for Cannabis Brands To Go

Indirect-to-consumer allows companies to leverage their websites to funnel orders to retailers.