Growth Strategies - Page: 10

Stand Tall for Your Values and Your Cannabis Brand Will Stand Out

The market is saturated with good products, which makes authenticity and commitment all the more important to building a brand.

Corey Herscu

· 5 min read

5 Steps for Dispensary Owners Thinking of Partnering With a Franchisor or Licensor

Franchising or licensing are two options for the majority of dispensary owners who lack the resources to grow beyond one location.

Christian Hageseth

· 6 min read

How the Cannabis Industry Is Redefining Supply Chain Management

Like so much else in the legal marijuana industry, stocking a product that was utterly illegal but is abruptly legal and in huge demand is a unique challenge.

Ryan G. Smith

· 4 min read

Survey Finds Dispensary Staff Are Well Trained for Sales but Not for Medical Advice

Budtenders are sincere but mostly lack either the education or practical training necessary to help patients make informed choices.

Mary Clifton, MD

· 3 min read

Dear Cannabis Entrepreneurs: Enjoy Ruling Your Small Pond While You Can

Nobody in the cannabis business likes federal prohibition but when it ends they will all find themselves in competition with global corporations that are already preparing to enter the market.

Steve Albarran

· 4 min read

Facebook and Google Are Not So High On Cannabis

With cannabis becoming legalized across states, and now country borders, power players in the ad industry are hindering growth.

Josh Segal

· 4 min read

4 Effective Ways to Build a Standout Cannabis Brand

It's easy for your business to get lost in the crowd. Here are some tips on how to help consumers find you.

Dustin Iannotti

· 4 min read

3 Simple Ways to Mobilize The Power of The Network Effect

We crushed our annual goals in only seven months. And you can, too.

Ryan G. Smith

· 5 min read

Marketers Are Overcoming Unique Challenges to Build Campaigns for the Nascent Cannabis Industry

There is no other industry in the world transitioning from illegal to legal and none that faces a denser web of regulations.

Rosie Mattio

· 5 min read

Using the Power of Influence to Build Your Global Cannabis Brand

Influencers can loosen the shackles that still restrict cannabis marketing.

David Elias

· 4 min read

Building a Solid Foundation for Your Cannabis Brand Is Step One to Success

Establishing a strong brand will guide hard business decisions, attract loyal customers and help you avoid costly mistakes.

Tim Winner

· 4 min read

Creating Positive Marijuana Awareness Should be Part of Every Cannabis Branding Initiative

Marijuana has been vilified for generations. No branding will succeed if it doesn't challenge dated and unfounded prejudices.

Cynthia Salarizadeh

· 9 min read