Growth Strategies

Marketing

The Complicated Business Of Advertising And Marketing In Cannabis

With restrictive regulations, cannabis entrepreneurs have to be creative and strategic in successfully marketing a brand.
Growth Strategies

Honey, I Shrunk The Cannabis

Why nanotechnology just might be the future of weed.
Success Strategies

How This Wall Street Vet Became a Billion-Dollar Cannabis Success Story

Kevin Murphy won big when he agreed to sell his cannabis company, Acreage Holdings, for billions. But he says there's still plenty of opportunity.
Branding

CBD Is a Crowded Industry. Here's How One Brand Learned to Stand Out.

Instead of pushing a product, Feals focuses on its customers' pain points.
Cost Cutting

Here's How to Reduce the Cost of Cannabis for Consumers

Consumers could be saving money while cultivators extract higher profits.
cannabis industry

Barneys Department Store Is Betting on the Luxury World of Weed

Inside Barneys' posh cannabis store, The High End.
Growth Strategies

'Often, People Get Caught Up in the Noise of the Industry': Sara Gullickson, CEO of Item 9 Labs

Sticking to a business plan is especially important in the cannabis space.
Digital Marketing

How Cannabis Brands Can Harness the Power of Digital Marketing

You are not limited to billboards just because Facebook doesn't want your ad dollars.
Mergers and Acquisitions

Canopy Firing Linton Raises Concerns for Cannabis Businesses Seeking Mainstream Partnerships

Bruce Linton pioneered merging cannabis companies with big name brands but the deals have yet to make money.
Convenience Stores

Convenience Stores Want to Be Your Local Cannabis Market

The trade association for convenience stores says stores that check IDs before selling cigarettes and beer should be allowed to sell weed, too.
Investing

Investment Secrets Behind the Top Performing Cannabis ETF in Canada

The volatility of a cannabis stocks requires a more nimble ETF strategy than is typical in well established industries.
Branding

Unfair Marketing Restrictions Are Stunting the Growth of Cannabis Brands

Cannabis is barred from advertising platforms open to beer, booze and prescription drugs with long lists of scary side effects.
Exit Strategies

4 Crucial Steps to Maximize the Sale Price of Your Dispensary

The key to getting top dollar is the groundwork you lay before your business is officially for sale.
CBD

Licensing Cannabis: A Giant Step Forward

Licensing provides smaller brands the opportunity to bring CBD products to market with very little financial risk.
Motivation and Retention

This Booming California Cannabis Brand Is Growing Fast by Offering Gig Workers Good Jobs

Caliva goes way past minimum wage by giving delivery drivers health insurance and stock options.