Growth Strategies

Marketing

Should You Push Your Kush?

Push notification are yet another tool to capture the attention of your customers, but they may not be worth it.
Medical Marijuana

A Doctor in the House Is a Powerful Way to Make Your Cannabis Startup Stand Out

Adding a medical expert to your team gives your company credibility and potential dollars.
Venture Capital

Silicon Valley VCs Were Eager to Hear About Our Cannabis Tech Firm but Reluctant to Invest

There are many reasons VCs won't, or just can't, invest in your cannabis company regardless of the numbers and the potential.
Brand Reputation

Stand Tall for Your Values and Your Cannabis Brand Will Stand Out

The market is saturated with good products, which makes authenticity and commitment all the more important to building a brand.
Growth Strategies

5 Steps for Dispensary Owners Thinking of Partnering With a Franchisor or Licensor

Franchising or licensing are two options for the majority of dispensary owners who lack the resources to grow beyond one location.
Supply Chain Management

How the Cannabis Industry Is Redefining Supply Chain Management

Like so much else in the legal marijuana industry, stocking a product that was utterly illegal but is abruptly legal and in huge demand is a unique challenge.
Medical Marijuana

Survey Finds Dispensary Staff Are Well Trained for Sales but Not for Medical Advice

Budtenders are sincere but mostly lack either the education or practical training necessary to help patients make informed choices.
Cannabis

Dear Cannabis Entrepreneurs: Enjoy Ruling Your Small Pond While You Can

Nobody in the cannabis business likes federal prohibition but when it ends they will all find themselves in competition with global corporations that are already preparing to enter the market.
Advertising

Facebook and Google Are Not So High On Cannabis

With cannabis becoming legalized across states, and now country borders, power players in the ad industry are hindering growth.
Branding

4 Effective Ways to Build a Standout Cannabis Brand

It's easy for your business to get lost in the crowd. Here are some tips on how to help consumers find you.
Growth Strategies

3 Simple Ways to Mobilize The Power of The Network Effect

We crushed our annual goals in only seven months. And you can, too.
Marketing

Marketers Are Overcoming Unique Challenges to Build Campaigns for the Nascent Cannabis Industry

There is no other industry in the world transitioning from illegal to legal and none that faces a denser web of regulations.
Branding

Using the Power of Influence to Build Your Global Cannabis Brand

Influencers can loosen the shackles that still restrict cannabis marketing.
Branding

Building a Solid Foundation for Your Cannabis Brand Is Step One to Success

Establishing a strong brand will guide hard business decisions, attract loyal customers and help you avoid costly mistakes.
Branding

Creating Positive Marijuana Awareness Should be Part of Every Cannabis Branding Initiative

Marijuana has been vilified for generations. No branding will succeed if it doesn't challenge dated and unfounded prejudices.
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