Growth Strategies

Marketing

Mary Jane: How the Cannabis Industry Can Win Women Over

Research finds women are wary of being judged about their cannabis use and are reluctant to set foot in legal stores.

Harris Damashek | 5 min read

Agritech

How the Green Rush Is Accelerating the Revolution In Smart Farming Technologies

The technology used now to grow cannabis year-round will help grow food year-round in the not-too-distant future.

David Cohen | 6 min read

Pivots

The Emerald Triangle's Brutal Pivot From Black Market to Legal

Growers no longer have to hide their crop from cops in helicopters, which was the one real advantage the Emerald Triangle had for growing weed.

Patrick Wagner | 8 min read

Cannabis

Why This Cannabis-Infused Beverage Is Being Marketed Like a Health Drink

Mood33 is about feeling good more than feeling high -- and the design of its packaging has to make that clear to consumers.

Peter Page | 3 min read

Supply Chain Management

Solving Oregon's Weed Glut Could Solve the Industry's National Supply Chain Problems

The black market had many drawbacks but it did a better job of balancing supply and demand nationally than the regulated market has so far.

Emma Chasen | 5 min read

Growth Strategies

This Entrepreneur Wants to Cure the Sick with High-Quality Cannabis

Richard Zwicky, founder of Plena Global, seeks to standardize production of medicinal cannabis and is investing in Colombia and Peru to achieve it.

Martha Elena Violante | 7 min read

Big Data

Harnessing Data to Optimize the Cannabis Consumer Experience

From plant genetics to customer preferences, the cannabis industry has lots of data. The challenge is putting it to good use.

Steve Albarran | 6 min read

Market Watch

5 Big Predictions for Cannabis This Year

Big pharma, microdosing and inter-state commerce are among some trends to watch.

Ryan G. Smith | 6 min read

Local SEO

Searching 'Dispensary Near Me': What Dispensaries Need to Know About SEO

A dispensary is a brick-and-mortar store and your customers need to be able to find it.

Andrew Hemingway | 5 min read

International Women's Day

We Have a Problem: The Cannabis Industry Is Losing Women Leaders

Big money flooding into the cannabis industry brings with it the male dominated culture of the capital markets.

Penny Green | 4 min read

cannabis industry

6 Hottest Cannabis Products in 2019

Sales for these cannabis products are growing faster than ever.

Scott McGovern | 5 min read

Packaging

How This Cannabis Brand Designed a Modern Product With Nostalgic Packaging

Antique apothecary bottles served as inspiration as founders created a brand that feels more artisanal than mass.

Jason Feifer | 3 min read

Marketing

These 6 Coffee Marketing Tricks Are a Perfect Blend for Your Cannabis Brand

Cannabis brands can learn a few lessons from the love between customers and specialty coffee

Samantha Everett | 6 min read

Israel

Holy Smokes! Tel-Aviv's Cannabis Industry Is Lighting Up

Cannabis has long been rigorously studied in Israel, and the result is an industry ready for global markets.

Yoav Vilner | 4 min read

Cannabis

6 Ways Green Entrepreneurs Are Integrating AI Into Cannabis Sales and Ecommerce

Technology helps find leads, filter prospects and more.

Harry Kabadaian | 4 min read

Growth Strategies

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