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Growth Strategies - Page: 3
As the marijuana industry goes global, brands looking to expand need to focus on quality first.
Programmatic advertising allows cannabis marketers to run effective digital ads across the internet.
The real secret behind CBD companies' longevity rests in two key strategies.
The secret to choosing the best firm is in the questions you ask.
Reaching the right audience is more than simply ticking off demographic groups.
Tell your brand's story the way you intended from the moment you created it.
Minority business leaders say there are significant barriers in critical institutions that keep many from becoming significant players in the space.
Real reviews enable new users to make informed decisions, and they provide cannabis brands with objective measures of their impact.
Canopy Growth Corp. is betting that the secret to finding new marijuana consumers comes in a can.