Growth Strategies
Marketing
Should You Push Your Kush?
Push notification are yet another tool to capture the attention of your customers, but they may not be worth it.
Medical Marijuana
A Doctor in the House Is a Powerful Way to Make Your Cannabis Startup Stand Out
Adding a medical expert to your team gives your company credibility and potential dollars.
Venture Capital
Silicon Valley VCs Were Eager to Hear About Our Cannabis Tech Firm but Reluctant to Invest
There are many reasons VCs won't, or just can't, invest in your cannabis company regardless of the numbers and the potential.
Brand Reputation
Stand Tall for Your Values and Your Cannabis Brand Will Stand Out
The market is saturated with good products, which makes authenticity and commitment all the more important to building a brand.
Growth Strategies
5 Steps for Dispensary Owners Thinking of Partnering With a Franchisor or Licensor
Franchising or licensing are two options for the majority of dispensary owners who lack the resources to grow beyond one location.
Supply Chain Management
How the Cannabis Industry Is Redefining Supply Chain Management
Like so much else in the legal marijuana industry, stocking a product that was utterly illegal but is abruptly legal and in huge demand is a unique challenge.
Medical Marijuana
Survey Finds Dispensary Staff Are Well Trained for Sales but Not for Medical Advice
Budtenders are sincere but mostly lack either the education or practical training necessary to help patients make informed choices.
Cannabis
Dear Cannabis Entrepreneurs: Enjoy Ruling Your Small Pond While You Can
Nobody in the cannabis business likes federal prohibition but when it ends they will all find themselves in competition with global corporations that are already preparing to enter the market.
Advertising
Facebook and Google Are Not So High On Cannabis
With cannabis becoming legalized across states, and now country borders, power players in the ad industry are hindering growth.
Branding
4 Effective Ways to Build a Standout Cannabis Brand
It's easy for your business to get lost in the crowd. Here are some tips on how to help consumers find you.
Growth Strategies
3 Simple Ways to Mobilize The Power of The Network Effect
We crushed our annual goals in only seven months. And you can, too.
Marketing
Marketers Are Overcoming Unique Challenges to Build Campaigns for the Nascent Cannabis Industry
There is no other industry in the world transitioning from illegal to legal and none that faces a denser web of regulations.
Branding
Using the Power of Influence to Build Your Global Cannabis Brand
Influencers can loosen the shackles that still restrict cannabis marketing.
Branding
Building a Solid Foundation for Your Cannabis Brand Is Step One to Success
Establishing a strong brand will guide hard business decisions, attract loyal customers and help you avoid costly mistakes.
Branding
Creating Positive Marijuana Awareness Should be Part of Every Cannabis Branding Initiative
Marijuana has been vilified for generations. No branding will succeed if it doesn't challenge dated and unfounded prejudices.
