Growth Strategies

Marketing

3 Fast Ways To Get Good Press

Whether you're a publicist or a brand ambassador, these tips will improve your chances of getting your emails returned.
CBD

How to Finesse FDA Regulations and Successfully Market Your CBD Business

Despite legalization, the FDA does seriously regulate CBD products.
Edibles

3 Cheers for the Rising Stars of Cannabis

Marijuana flower is likely be a small part of the emerging legal cannabis market in which edibles are increasingly the product of choice.
Regulations

3 Compliance Considerations for Multi-State Cannabis Businesses

Navigating regulations in more than one state is like navigating a three-dimensional labyrinth.
Marketing

This Cannabis Brand Scored A Viral Hit -- Thanks To The TSA

An airport security tray is the last place consumers expected to see an ad for cannabis -- which is why it was so memorable.
Cannabis

Seniors Are the Cannabis Market Few Companies Are Targeting

The cannabis industry's fixation on millennials risks overlooking older consumers who have more money to spend and more health issues to address.
Cannabis

Business Is Booming for Product You Don't Inhale

Go ahead and bogart that joint: Smoking is just one way to consume marijuana and might eventually become the least common way to do it.
Cannabis

8 Truly Unique Jobs in Cannabis

They're not easy positions to score, but if you land one, you're in business.
social causes

These Social Justice Weed Warriors Are Making a Difference

From fighting hunger to hiring employees with cannabis-related convictions, these entrepreneurs are using cannabis to promote social good.
Cannabis

Big Business is Cashing In On the Cannabis-Fueled Green Rush

With projections in the billions, it shows no signs of slowing.
Leadership

This Military Vet Is Remaking The Cannabis Security Guard Industry

He was once a former soldier in search of a new mission. Then he used his military smarts to create a security company that protects cannabis companies -- without intimidating customers.
Branding

How This Brand Is Making Cannabis Feel Like a Luxury

Plastic baggies? Forget it! Canndescent is selling its product in high-end packaging that consumers will be proud of.
Marketing

What Cannabis Businesses Can Learn from the Sex-Toy Industry

Social media won't accept advertising from either industry. Here's the work-around.
hemp

The Next Big Cannabis Opportunity? Mills to Process Industrial Hemp.

Hemp is likely to soon be a major domestic crop but the nation has nearly no capacity to process the tough fiber.
Insights

How MedMen Is Making Marijuana Mainstream

MedMen's Adam Bierman wants to build the Apple Store of weed.