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Growth Strategies

Branding

Using the Power of Influence to Build Your Global Cannabis Brand

Influencers can loosen the shackles that still restrict cannabis marketing.
Branding

Building a Solid Foundation for Your Cannabis Brand Is Step One to Success

Establishing a strong brand will guide hard business decisions, attract loyal customers and help you avoid costly mistakes.
Branding

Creating Positive Marijuana Awareness Should be Part of Every Cannabis Branding Initiative

Marijuana has been vilified for generations. No branding will succeed if it doesn't challenge dated and unfounded prejudices.
Social Media Marketing

You Can Promote a Cannabis Brand on Social Media but Not Easily

Advertising anything marijuana related is banned on social media but organic strategies are viable and effective.
Conferences

10 Ways to Maximize Your Time at the Next Cannabis Conference

Know what you want to get out of a conference, and follow up with every person who asked you to stay in touch.
Social Responsibility

Social Responsibility Is the Heart of the Cannabis Business

In most industries doing good is a choice or perhaps a marketing tactic. In the cannabis business it is what your customers demand.
Marketing

The Particulars of Marketing Your Cannabis Business: Experts Share Their Secrets

Marketing is never easy but cannabis marketing is uniquely challenging.
Marketing

9 Cutting-Edge Marijuana Marketing Tactics That Work

Restrictions on cannabis advertising are pushing companies to find creative ways to reach consumers.
social justice

5 Reasons Why Diversity, Equity and Inclusion Are Essential in the Cannabis Business

Inclusion is not just a catch phrase, it's a managing philosophy.
Content Marketing

5 Building Blocks of a Content Market Strategy Unique to Your Dispensary

Let's face it, you're selling what everyone else is selling. Content strategy is how you persuade people to buy from you.
Cryptocurrency

3 Ways Blockchain Could Help Solve the Cannabis Business's Biggest Roadblocks

From cash to compliancy, running a cannabis business is frought with hurdles. Can cryto-currency be the solution?
Marketing Strategies

These 3 Companies Are Finding Creative Ways to Connect With Their Customers

With all the restrictictions and regulations on cannabis marketing and advertising, what's an entrepreneur to do?
Cryptocurrency

Cryptocurrency and Cannabis: A Match Made In Heaven?

Why these two emerging industries need each other bad.
Digital Marketing

6 Simple Digital Marketing Strategies to Jumpstart Your Marijuana Business

From influencers to hashtags, these are some of the ways to make your brand stand out.
Cannabis 101

5 Things You Should Know About CBD

The naturally-occuring chemical in cannabis has been shown to have a bunch of benefits.