Growth Strategies

Branding

How This Brand Is Making Cannabis Feel Like a Luxury

Plastic baggies? Forget it! Canndescent is selling its product in high-end packaging that consumers will be proud of.
Marketing

What Cannabis Businesses Can Learn from the Sex-Toy Industry

Social media won't accept advertising from either industry. Here's the work-around.
hemp

The Next Big Cannabis Opportunity? Mills to Process Industrial Hemp.

Hemp is likely to soon be a major domestic crop but the nation has nearly no capacity to process the tough fiber.
Insights

How MedMen Is Making Marijuana Mainstream

MedMen's Adam Bierman wants to build the Apple Store of weed.
Partnerships

3 Questions to Ask Before Picking the Right Licensing Partner

Choosing a licensing partner is essential if you want your cannabis business to cross state lines.
Marketing

Should You Push Your Kush?

Push notification are yet another tool to capture the attention of your customers, but they may not be worth it.
Medical Marijuana

A Doctor in the House Is a Powerful Way to Make Your Cannabis Startup Stand Out

Adding a medical expert to your team gives your company credibility and potential dollars.
Venture Capital

Silicon Valley VCs Were Eager to Hear About Our Cannabis Tech Firm but Reluctant to Invest

There are many reasons VCs won't, or just can't, invest in your cannabis company regardless of the numbers and the potential.
Brand Reputation

Stand Tall for Your Values and Your Cannabis Brand Will Stand Out

The market is saturated with good products, which makes authenticity and commitment all the more important to building a brand.
Growth Strategies

5 Steps for Dispensary Owners Thinking of Partnering With a Franchisor or Licensor

Franchising or licensing are two options for the majority of dispensary owners who lack the resources to grow beyond one location.
Supply Chain Management

How the Cannabis Industry Is Redefining Supply Chain Management

Like so much else in the legal marijuana industry, stocking a product that was utterly illegal but is abruptly legal and in huge demand is a unique challenge.
Medical Marijuana

Survey Finds Dispensary Staff Are Well Trained for Sales but Not for Medical Advice

Budtenders are sincere but mostly lack either the education or practical training necessary to help patients make informed choices.
Cannabis

Dear Cannabis Entrepreneurs: Enjoy Ruling Your Small Pond While You Can

Nobody in the cannabis business likes federal prohibition but when it ends they will all find themselves in competition with global corporations that are already preparing to enter the market.
Advertising

Facebook and Google Are Not So High On Cannabis

With cannabis becoming legalized across states, and now country borders, power players in the ad industry are hindering growth.
Branding

4 Effective Ways to Build a Standout Cannabis Brand

It's easy for your business to get lost in the crowd. Here are some tips on how to help consumers find you.