Growth Strategies

cannabis industry

Barneys Department Store Is Betting on the Luxury World of Weed

Inside Barneys' posh cannabis store, The High End.
Growth Strategies

'Often, People Get Caught Up in the Noise of the Industry': Sara Gullickson, CEO of Item 9 Labs

Sticking to a business plan is especially important in the cannabis space.
Digital Marketing

How Cannabis Brands Can Harness the Power of Digital Marketing

You are not limited to billboards just because Facebook doesn't want your ad dollars.
Mergers and Acquisitions

Canopy Firing Linton Raises Concerns for Cannabis Businesses Seeking Mainstream Partnerships

Bruce Linton pioneered merging cannabis companies with big name brands but the deals have yet to make money.
Convenience Stores

Convenience Stores Want to Be Your Local Cannabis Market

The trade association for convenience stores says stores that check IDs before selling cigarettes and beer should be allowed to sell weed, too.
Investing

Investment Secrets Behind the Top Performing Cannabis ETF in Canada

The volatility of a cannabis stocks requires a more nimble ETF strategy than is typical in well established industries.
Branding

Unfair Marketing Restrictions Are Stunting the Growth of Cannabis Brands

Cannabis is barred from advertising platforms open to beer, booze and prescription drugs with long lists of scary side effects.
Exit Strategies

4 Crucial Steps to Maximize the Sale Price of Your Dispensary

The key to getting top dollar is the groundwork you lay before your business is officially for sale.
CBD

Licensing Cannabis: A Giant Step Forward

Licensing provides smaller brands the opportunity to bring CBD products to market with very little financial risk.
Motivation and Retention

This Booming California Cannabis Brand Is Growing Fast by Offering Gig Workers Good Jobs

Caliva goes way past minimum wage by giving delivery drivers health insurance and stock options.
Marketing

Mary Jane: How the Cannabis Industry Can Win Women Over

Research finds women are wary of being judged about their cannabis use and are reluctant to set foot in legal stores.
Agritech

How the Green Rush Is Accelerating the Revolution In Smart Farming Technologies

The technology used now to grow cannabis year-round will help grow food year-round in the not-too-distant future.
Pivots

The Emerald Triangle's Brutal Pivot From Black Market to Legal

Growers no longer have to hide their crop from cops in helicopters, which was the one real advantage the Emerald Triangle had for growing weed.
Cannabis

Why This Cannabis-Infused Beverage Is Being Marketed Like a Health Drink

Mood33 is about feeling good more than feeling high -- and the design of its packaging has to make that clear to consumers.
Supply Chain Management

Solving Oregon's Weed Glut Could Solve the Industry's National Supply Chain Problems

The black market had many drawbacks but it did a better job of balancing supply and demand nationally than the regulated market has so far.

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