Growth Strategies

CBD

Licensing Cannabis: A Giant Step Forward

Licensing provides smaller brands the opportunity to bring CBD products to market with very little financial risk.
Motivation and Retention

This Booming California Cannabis Brand Is Growing Fast by Offering Gig Workers Good Jobs

Caliva goes way past minimum wage by giving delivery drivers health insurance and stock options.
Marketing

Mary Jane: How the Cannabis Industry Can Win Women Over

Research finds women are wary of being judged about their cannabis use and are reluctant to set foot in legal stores.
Agritech

How the Green Rush Is Accelerating the Revolution In Smart Farming Technologies

The technology used now to grow cannabis year-round will help grow food year-round in the not-too-distant future.
Pivots

The Emerald Triangle's Brutal Pivot From Black Market to Legal

Growers no longer have to hide their crop from cops in helicopters, which was the one real advantage the Emerald Triangle had for growing weed.
Cannabis

Why This Cannabis-Infused Beverage Is Being Marketed Like a Health Drink

Mood33 is about feeling good more than feeling high -- and the design of its packaging has to make that clear to consumers.
Supply Chain Management

Solving Oregon's Weed Glut Could Solve the Industry's National Supply Chain Problems

The black market had many drawbacks but it did a better job of balancing supply and demand nationally than the regulated market has so far.
Growth Strategies

This Entrepreneur Wants to Cure the Sick with High-Quality Cannabis

Richard Zwicky, founder of Plena Global, seeks to standardize production of medicinal cannabis and is investing in Colombia and Peru to achieve it.
Big Data

Harnessing Data to Optimize the Cannabis Consumer Experience

From plant genetics to customer preferences, the cannabis industry has lots of data. The challenge is putting it to good use.
Market Watch

5 Big Predictions for Cannabis This Year

Big pharma, microdosing and inter-state commerce are among some trends to watch.
Local SEO

Searching 'Dispensary Near Me': What Dispensaries Need to Know About SEO

A dispensary is a brick-and-mortar store and your customers need to be able to find it.
International Women's Day

We Have a Problem: The Cannabis Industry Is Losing Women Leaders

Big money flooding into the cannabis industry brings with it the male dominated culture of the capital markets.
cannabis industry

6 Hottest Cannabis Products in 2019

Sales for these cannabis products are growing faster than ever.
Packaging

How This Cannabis Brand Designed a Modern Product With Nostalgic Packaging

Antique apothecary bottles served as inspiration as founders created a brand that feels more artisanal than mass.
Marketing

These 6 Coffee Marketing Tricks Are a Perfect Blend for Your Cannabis Brand

Cannabis brands can learn a few lessons from the love between customers and specialty coffee

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