The active daily user base is blowing up, and you still haven't created your Snapchat marketing plan? Find out how to utilize the app's geofilters to increase your brand awareness.
A great office culture and a unique domain name can help you break through the market clutter.
Internet marketing is a vital part of today's marketing strategies, but it's not the only part.
Small Business PR
The business world may be complex, but your marketing strategy doesn't have to be. Use the answers to these seven questions to create an effective action plan.
Jay Conrad Levinson and Jeannie Levinson
Find out how one social media whiz launched his own guerrilla campaign that catapulted his book to the No. 2 spot on Amazon.com's business list.
Barbara Findlay Schenck
Zombie-related sales are a $5 billion market opportunity any entrepreneur can feast on. Here are a four ways you can reap some zombie-related profits -- and they're not just for Halloween, either.
Use these tips to learn how to find and approach the three types of people that can help your brand onto the red carpet.
Susan J. Ashbrook
Here's how a startup tested the social media waters and won sales.
How Perky Jerky has taken its caffeine-infused recipe to the masses.
Just when you thought SXSW lost its edge. Here's some guerrilla marketing for you.
For the lucky entrepreneurs in bright sunny Austin this week, here are a few musts to fill out your itinerary.
You can't outspend Fortune 500 companies, but you can change the game.