Loyalty Programs

McDonald's Just Launched Its Loyalty Program. Here's How to Make Yours Succeed.

These three tips will help your franchise roll out its loyalty program.

Alsea renews its loyalty program: Wow Rewards is now Wow +

This platform recognizes and understands the different tastes and solves the different needs of its consumers, from start to finish, always putting the customer at the center of everything

Why Trust and Incentives Help Consumers With Better Brand Selection

More than 90 percent of people trust family and friends' brand recommendations. Just 38 percent trust info from advertisers.

Sarah Austin

Cost and Value of Discounts -- An Entrepreneur's Dilemma

Multiple 3rd party aggregators with their exclusive loyalty programs have a tough task--to make money for themselves, to provide attractive benefits to subscribers, and to ensure the restaurant partners get lucrative business

Aniruddha Patil

How Brands Can Use Affiliate Marketing to Increase Their Marketing ROI

Marketing is essential but never cheap, so upping your ROI is the name of the game.

Angela Ruth

3 Ways to Build the Rewards Program Customers Want

To earn your customers' devotion, remember that loyalty is a two-way street. To get it, you've got to give it.

Rashan Dixon

Why You Should Launch a Loyalty Program in 2018

A loyalty program can benefit your business in many different ways.

Kimberly de Silva

Your Customers Owe You Nothing (But You Owe Them Your Loyalty)

Customer loyalty in the current era is a rapidly changing space, with more and more companies building their own tech-driven programs, or leaning on an existing or open platform.

Startup Loyyal Uses Blockchain Tech To Keep Customers, Well, Loyal

Loyyal is leveraging blockchain and smart contract technology to create a solution for loyalty programs.

5 Steps to Creating a Loyalty Building Strategy for Your Business

Building loyalty takes lots of time and patience, but these tips could help streamline the process.

Ann Smarty

The 5 Emotions That Drive Customer Loyalty

If you want a customer to be loyal to your brand, you need to establish a sense of familiarity.

Larry Alton

Chipotle's Loyalty Program Is Broken and Here's Why

Customer loyalty programs for brick-and-mortar businesses offer a great quid pro quo: crucial customer information.

Zach Goldstein