Market Research

Market Research

Study Finds People Who Use Cannabis Get More Exercise

A new study upends the myth of the lazy stoner, finding that people over 60 who use marijuana engage in more weekly exercise than people who don't.

Cannabis and Sex: CBD Lube Promises To Enhance Life In The Bedroom

In a survey of those who have tried CBD lube, 68 percent said it improved their sex life. 

Picking the Right CBD Consumption Method for You

Which method of consumption is best for You? CBD comes in topicals which are applied to the skin, as capsules, edibles like gummies, tinctures or vapes. How do you decide which form is best for you?

Happy Highs: Cannabis Brands Find Success Marketing Joy and Well-Being

Feel good blends. Giggly strains. Cannabis marketing has one unique offering in its packages: joy, a momentary reprieve from the world.

Why The Cannabis Industry Needs Accessible Research - Q&A with Maha Haq

"As a first-generation American, discussing cannabis is difficult to navigate among the two communities I am part of," says Maha Haq. "But with new research and education, acceptance will inevitably follow."

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Marketing Strategies

How Did Oklahoma Become The Country's Hottest Cannabis Market?

"It would blow your mind, how many dispensaries there are just in this town. Every other building is a dispensary," says Daniel Lewis, CEO of the Cowboy Cup. "How those guys are all making money, I don't know."
Market Research

The Cannabis Industry Still Lacks Credible Market Analysis And Insight

Why haven't stalwart analyst firms taken the plunge into the cannabis market ?
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Study Finds Cannabis Safe For Pain Management And An Effective Opioid Substitute

The Canadian study adds to the growing amount of research that has not only found that marijuana is effective in treating pain, but may also work well as a substitute for opioids.
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DEA Proposes Rules To Allow For Expansion Of Marijuana Research In U.S.

The DEA has finally released rules on how the federal agency will evaluate companies that want to grow marijuana for scientific research. It's good news, if it follows through.
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Cannabis Is America's Fastest-Growing Sector, Adding 33,700 Jobs Last Year

Cannabis now employs a record-high of 243,700 Americans, Leafly finds in its 2020 Jobs Report
Market Research

How California's Cannabis Industry Wound Up In Crisis Mode After 2 Years

Local bans along with high taxes have combined to create challenges for the state's legal market.
Market Research

New Report: What Women Want In Cannabis

Research from Headset reveals some key shopping trends among female cannabis consumers.
Market Research

5 New Cannabis Trends You Need to Know

Looking to break into the cannabis business? New research points to the hot areas of growth.

If you’re an entrepreneur starting a new business, doing market research can be vital in order to determine the feasibility of your business venture before committing substantial resources to it. Market research -- or the process of gathering, analyzing and interpreting information about a market to determine past, present and future customers for a product or service -- can occur in a variety of ways.

Doing market research means finding out information such as the industry as a whole, your competitors, where you stand in the market, product or service pricing and more.

It typically involves two types of data:

Primary research: This type of research you compile yourself or hire someone to gather for you, through conducting interviews, surveys, questionnaires and focus groups -- over the phone or through email. When conducting primary research, you can gather two basic types of information: exploratory or specific. Exploratory research is open-ended, helps you define a specific problem, and usually involves detailed, unstructured interviews in which lengthy answers are solicited from a small group of respondents. Specific research, on the other hand, is precise in scope and used to solve a problem that exploratory research has identified. Interviews are structured and formal in approach.

Secondary research: This type of research is already compiled and organized for you. Examples of secondary information include reports and studies by government agencies, trade associations or other businesses within your industry.