Marketing
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Is Targeted Programmatic Display a Good Advertising Option for Your Cannabis Company?
The technology allows dispensaries and other sellers to target their digital ads at their target market.
Where Were the Big Deals Made at MJBiz Con? On the Greens
The Lemonhaze Golf Invitational brought together some of the industry's biggest names.
3 Strategies to Get Media Coverage for Your Next Cannabis Event
Positive free media coverage is golden, but how do you get the press to show up?
Are You Sabotaging Your PR Efforts? Don't Make These 5 Mistakes.
Classic communications errors cannabis companies often make and how to make them right.
You Won't Be Seeing Cannabis Billboards Along California Roadways
Gov. Newsom vetoed a bill that would allow it.
Cannabis Billboards Face a Ban in Michigan
That's bad news for the cannabis industry, which has turned to billboards as a marketing opportunity.
3 Simple Ways Cannabis Business Leaders Can Build Their Authority
These tips will give you a competitive advantage in a crowded market.
Marketing CBD Products Is Still Challenging, but It Doesn't Have to Be.
Some workarounds that really work.
Where Are People Searching For Cannabis the Most?
Cities and states where weed isn't legal are definitely leading the pack.
4 Ways Cannabis Brands Can Tap into the Power of the Black Consumer
Black consumers spend $1.3 trillion annually, so why aren't more companies marketing to them?
How Cannabis Brands Should Market to Gen Z and Millennials
A new report helps cannabis and mainstream marketers better understand their customers.
You Need to Check These Three Boxes for Your PR Strategy
With in-person conventions and festivals DOA until after the pandemic, here are some smart virtual marketing tips for 2021.