Marketing

How Brands Appeal To The Canna-Curious
Cannabusiness

How Brands Appeal To The Canna-Curious

How do you appeal to new consumers who are interested in partaking of the plant for the first time? These entrepreneurs have built their businesses on answering this question.
Thor Benson | 5 min read
What Can The End Of Alcohol Prohibition Teach Cannabis Entrepreneurs?

What Can The End Of Alcohol Prohibition Teach Cannabis Entrepreneurs?

Research, regulations and consumer sentiments move more quickly today than they did in the 1930s. But cannabis entrepreneurs can learn a lot from their predecessors.
Peter Daisyme | 5 min read
The Complicated Business Of Advertising And Marketing In Cannabis

The Complicated Business Of Advertising And Marketing In Cannabis

With restrictive regulations, cannabis entrepreneurs have to be creative and strategic in successfully marketing a brand.
Aaron Silverman | 7 min read
'Developing a Vocabulary That Will Be Understood': The Havas Approach to Cannabis Marketing

'Developing a Vocabulary That Will Be Understood': The Havas Approach to Cannabis Marketing

You can learn a lot from the French multinational advertising and PR giant.
Natan Ponieman | 3 min read
The New, Cool Term For Cannabis? It's Still Up For Grabs.

The New, Cool Term For Cannabis? It's Still Up For Grabs.

The industry is looking for a new name without negative and dated connotations. 'Cannabis' may just have to do.
dispensaries.com | 3 min read

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Unfair Marketing Restrictions Are Stunting the Growth of Cannabis Brands
Branding

Unfair Marketing Restrictions Are Stunting the Growth of Cannabis Brands

Cannabis is barred from advertising platforms open to beer, booze and prescription drugs with long lists of scary side effects.
Harris Damashek | 4 min read
Helping Dads Discover Medical Cannabis This Father's Day
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Helping Dads Discover Medical Cannabis This Father's Day

Many seniors, maybe including your own father, could benefit from cannabis. Cultivate the empathy and understanding to reach them on their own terms.
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Medterra CBD Signs Pro Golfers as Brand Ambassadors

This is as mainstream as it gets.
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Marketing

Mary Jane: How the Cannabis Industry Can Win Women Over

Research finds women are wary of being judged about their cannabis use and are reluctant to set foot in legal stores.
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How to Start a Cannabis-Focused Branding and Design Business
Branding

How to Start a Cannabis-Focused Branding and Design Business

Two industry experts give their tips for breaking into this green-hot industry.
Patrick Carone | 4 min read
Gary Vee Has Some Important Advice for Cannabis Entrepreneurs
Marketing

Gary Vee Has Some Important Advice for Cannabis Entrepreneurs

The marketing guru says your brand is your protector, content is king, and slow and steady wins the race.
Jonathan Small | 8 min read
Why This Cannabis-Infused Beverage Is Being Marketed Like a Health Drink
Cannabis

Why This Cannabis-Infused Beverage Is Being Marketed Like a Health Drink

Mood33 is about feeling good more than feeling high -- and the design of its packaging has to make that clear to consumers.
Peter Page | 3 min read
These 6 Coffee Marketing Tricks Are a Perfect Blend for Your Cannabis Brand
Marketing

These 6 Coffee Marketing Tricks Are a Perfect Blend for Your Cannabis Brand

Cannabis brands can learn a few lessons from the love between customers and specialty coffee
Samantha Everett | 6 min read
3 Fast Ways To Get Good Press
Marketing

3 Fast Ways To Get Good Press

Whether you're a publicist or a brand ambassador, these tips will improve your chances of getting your emails returned.
Corey Herscu | 4 min read
Here's the Medical Cannabis Super Bowl Ad CBS Refused to Run
Medical Marijuana

Here's the Medical Cannabis Super Bowl Ad CBS Refused to Run

Both CBS and the NFL lag far behind the American public on the subject of medical marijuana.
Javier Hasse | 4 min read
Marketing

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