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3 Ways to Identify Your Ideal Cannabis Customer
Successful leadership, operations, and promotion all begin with understanding your consumer.
On the Fence About Content Marketing? Here's How To Make It Work
Five ways to turn your cannabis content creation into more business opportunities.
Cannabis Companies That Use Brand Marketing Geared Towards Teens Isn't Helping Anyone
New study finds the practice continues.
What Is Geofencing and Is It Right for Your CBD Brand?
Here are the different ways to make this promising technology for digital advertisers work for you.
5 Essential Lessons Cannabis Can Learn from Craft Beer
We can glean so much from the David vs. Goliath stories of our predecessors.
Will the Metaverse Be a Game-Changer for the Cannabis Industry?
An alternative universe with no advertising restrictions has entrepreneurs taking notice.
Is Targeted Programmatic Display a Good Advertising Option for Your Cannabis Company?
The technology allows dispensaries and other sellers to target their digital ads at their target market.
Where Were the Big Deals Made at MJBiz Con? On the Greens
The Lemonhaze Golf Invitational brought together some of the industry's biggest names.
3 Strategies to Get Media Coverage for Your Next Cannabis Event
Positive free media coverage is golden, but how do you get the press to show up?
Are You Sabotaging Your PR Efforts? Don't Make These 5 Mistakes.
Classic communications errors cannabis companies often make and how to make them right.
You Won't Be Seeing Cannabis Billboards Along California Roadways
Gov. Newsom vetoed a bill that would allow it.
Cannabis Billboards Face a Ban in Michigan
That's bad news for the cannabis industry, which has turned to billboards as a marketing opportunity.
