Marketing

3 Ways to Identify Your Ideal Cannabis Customer

Successful leadership, operations, and promotion all begin with understanding your consumer.

Mike Mejer

On the Fence About Content Marketing? Here's How To Make It Work

Five ways to turn your cannabis content creation into more business opportunities.

Mike Mejer

What Is Geofencing and Is It Right for Your CBD Brand?

Here are the different ways to make this promising technology for digital advertisers work for you.

Jessica Wong

5 Essential Lessons Cannabis Can Learn from Craft Beer

We can glean so much from the David vs. Goliath stories of our predecessors.

Tim Shaw

Will the Metaverse Be a Game-Changer for the Cannabis Industry?

An alternative universe with no advertising restrictions has entrepreneurs taking notice.

Pam Chmiel

Is Targeted Programmatic Display a Good Advertising Option for Your Cannabis Company?

The technology allows dispensaries and other sellers to target their digital ads at their target market.

Jessica Wong

Where Were the Big Deals Made at MJBiz Con? On the Greens

The Lemonhaze Golf Invitational brought together some of the industry's biggest names.

3 Strategies to Get Media Coverage for Your Next Cannabis Event

Positive free media coverage is golden, but how do you get the press to show up?

Mike Mejer