Marketing
Cannabis
Why This Cannabis-Infused Beverage Is Being Marketed Like a Health Drink
Mood33 is about feeling good more than feeling high -- and the design of its packaging has to make that clear to consumers.
More From This Topic
Marketing Strategies
7 Tips for Making the Switch From Just Marketing to Cannabis Marketer
There's a big demand in the cannabis industry for marketers who can make the adjustment.
Marketing
This Cannabis Brand Scored A Viral Hit -- Thanks To The TSA
An airport security tray is the last place consumers expected to see an ad for cannabis -- which is why it was so memorable.
Leadership
So, You Think You're a Cannabis Industry Thought Leader?
In a crowded market it becomes more and more difficult to stand apart. Here are four paths to thought leadership.
Branding
How This Brand Is Making Cannabis Feel Like a Luxury
Plastic baggies? Forget it! Canndescent is selling its product in high-end packaging that consumers will be proud of.
Marketing
What Cannabis Businesses Can Learn from the Sex-Toy Industry
Social media won't accept advertising from either industry. Here's the work-around.
Marketing
Should You Push Your Kush?
Push notification are yet another tool to capture the attention of your customers, but they may not be worth it.
Brand Reputation
Stand Tall for Your Values and Your Cannabis Brand Will Stand Out
The market is saturated with good products, which makes authenticity and commitment all the more important to building a brand.
Marketing
Marketers Are Overcoming Unique Challenges to Build Campaigns for the Nascent Cannabis Industry
There is no other industry in the world transitioning from illegal to legal and none that faces a denser web of regulations.
Branding
Using the Power of Influence to Build Your Global Cannabis Brand
Influencers can loosen the shackles that still restrict cannabis marketing.
Marketing
Should Your Cannabis Company Hire a Publicist?
Facing challenges marketing their brand, some cannabis companies turn to traditional public relations to get the word out.
Learn tactics and strategies to better promote and sell your products and services.
