Marketing
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3 Simple Ways Cannabis Business Leaders Can Build Their Authority
These tips will give you a competitive advantage in a crowded market.
Marketing CBD Products Is Still Challenging, but It Doesn't Have to Be.
Some workarounds that really work.
Where Are People Searching For Cannabis the Most?
Cities and states where weed isn't legal are definitely leading the pack.
4 Ways Cannabis Brands Can Tap into the Power of the Black Consumer
Black consumers spend $1.3 trillion annually, so why aren't more companies marketing to them?
How Cannabis Brands Should Market to Gen Z and Millennials
A new report helps cannabis and mainstream marketers better understand their customers.
You Need to Check These Three Boxes for Your PR Strategy
With in-person conventions and festivals DOA until after the pandemic, here are some smart virtual marketing tips for 2021.
Optimize Your Online Cannabis Business
Some advice on upping your marijuana marketing strategies in an ever-growing industry.
5 Ways To Build A Trustworthy Cannabis Brand
People want to do business with interesting people, not just another company looking to profit.
The Secret To Business Success: People Before Profits
How to scale a cool brand without watering it down.
5 Dirt Cheap Cannabis Marketing Tactics
You don't have to have a huge budget to promote your brand, but you have to be smart about it.
6 Convincing Reasons You Should Consider Subscription Boxes
With the pandemic and slotting fees limiting indie brands' access to dispensaries, sub boxes are an effective way to get your brand directly to the consumer.
These Are the Hottest 25 Cannabis Brands This Week (ending September 23, 2020)
An in-depth look at the cannabis companies with the best brand marketing performance across social media, earned media, and web-related activities.