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Marketing

Helping Dads Discover Medical Cannabis This Father's Day
Marketing

Helping Dads Discover Medical Cannabis This Father's Day

Many seniors, maybe including your own father, could benefit from cannabis. Cultivate the empathy and understanding to reach them on their own terms.
Maryam Mirnateghi | 6 min read
Medterra CBD Signs Pro Golfers as Brand Ambassadors

Medterra CBD Signs Pro Golfers as Brand Ambassadors

This is as mainstream as it gets.
Peter Page | 3 min read
Mary Jane: How the Cannabis Industry Can Win Women Over

Mary Jane: How the Cannabis Industry Can Win Women Over

Research finds women are wary of being judged about their cannabis use and are reluctant to set foot in legal stores.
Harris Damashek | 5 min read
How to Start a Cannabis-Focused Branding and Design Business

How to Start a Cannabis-Focused Branding and Design Business

Two industry experts give their tips for breaking into this green-hot industry.
Patrick Carone | 4 min read
Gary Vee Has Some Important Advice for Cannabis Entrepreneurs

Gary Vee Has Some Important Advice for Cannabis Entrepreneurs

The marketing guru says your brand is your protector, content is king, and slow and steady wins the race.
Jonathan Small | 8 min read

More From This Topic

Why This Cannabis-Infused Beverage Is Being Marketed Like a Health Drink
Cannabis

Why This Cannabis-Infused Beverage Is Being Marketed Like a Health Drink

Mood33 is about feeling good more than feeling high -- and the design of its packaging has to make that clear to consumers.
Peter Page | 3 min read
These 6 Coffee Marketing Tricks Are a Perfect Blend for Your Cannabis Brand
Marketing

These 6 Coffee Marketing Tricks Are a Perfect Blend for Your Cannabis Brand

Cannabis brands can learn a few lessons from the love between customers and specialty coffee
Samantha Everett | 6 min read
3 Fast Ways To Get Good Press
Marketing

3 Fast Ways To Get Good Press

Whether you're a publicist or a brand ambassador, these tips will improve your chances of getting your emails returned.
Corey Herscu | 4 min read
Here's the Medical Cannabis Super Bowl Ad CBS Refused to Run
Medical Marijuana

Here's the Medical Cannabis Super Bowl Ad CBS Refused to Run

Both CBS and the NFL lag far behind the American public on the subject of medical marijuana.
Javier Hasse | 4 min read
CBS Won't Air What Would Have Been the First-Ever Super Bowl PSA for Cannabis
Medical Marijuana

CBS Won't Air What Would Have Been the First-Ever Super Bowl PSA for Cannabis

Acreage Holdings sought to highlight the benefits of medical cannabis and restrictions millions of Americans face when they need it.
Peter Page | 3 min read
7 Tips for Making the Switch From Just Marketing to Cannabis Marketer
Marketing Strategies

7 Tips for Making the Switch From Just Marketing to Cannabis Marketer

There's a big demand in the cannabis industry for marketers who can make the adjustment.
Rosie Mattio | 5 min read
This Cannabis Brand Scored A Viral Hit -- Thanks To The TSA
Marketing

This Cannabis Brand Scored A Viral Hit -- Thanks To The TSA

An airport security tray is the last place consumers expected to see an ad for cannabis -- which is why it was so memorable.
Michael Zaytsev | 4 min read
So, You Think You're a Cannabis Industry Thought Leader?
Leadership

So, You Think You're a Cannabis Industry Thought Leader?

In a crowded market it becomes more and more difficult to stand apart. Here are four paths to thought leadership.
Robert Vanisko | 5 min read
How This Brand Is Making Cannabis Feel Like a Luxury
Branding

How This Brand Is Making Cannabis Feel Like a Luxury

Plastic baggies? Forget it! Canndescent is selling its product in high-end packaging that consumers will be proud of.
Alex Halperin | 3 min read
What Cannabis Businesses Can Learn from the Sex-Toy Industry
Marketing

What Cannabis Businesses Can Learn from the Sex-Toy Industry

Social media won't accept advertising from either industry. Here's the work-around.
Jason Feifer | 4 min read
Marketing

Learn tactics and strategies to better promote and sell your products and services.