Marketing

Is Targeted Programmatic Display a Good Advertising Option for Your Cannabis Company?

The technology allows dispensaries and other sellers to target their digital ads at their target market.

Jessica Wong

Where Were the Big Deals Made at MJBiz Con? On the Greens

The Lemonhaze Golf Invitational brought together some of the industry's biggest names.

3 Strategies to Get Media Coverage for Your Next Cannabis Event

Positive free media coverage is golden, but how do you get the press to show up?

Mike Mejer

Are You Sabotaging Your PR Efforts? Don't Make These 5 Mistakes.

Classic communications errors cannabis companies often make and how to make them right.

Mike Mejer

Cannabis Billboards Face a Ban in Michigan

That's bad news for the cannabis industry, which has turned to billboards as a marketing opportunity.

3 Simple Ways Cannabis Business Leaders Can Build Their Authority

These tips will give you a competitive advantage in a crowded market.

Mike Mejer

Where Are People Searching For Cannabis the Most?

Cities and states where weed isn't legal are definitely leading the pack.

Julie Aitcheson

4 Ways Cannabis Brands Can Tap into the Power of the Black Consumer

Black consumers spend $1.3 trillion annually, so why aren't more companies marketing to them?

Taira Daniel

How Cannabis Brands Should Market to Gen Z and Millennials

A new report helps cannabis and mainstream marketers better understand their customers.

Daniel Abrahami

You Need to Check These Three Boxes for Your PR Strategy

With in-person conventions and festivals DOA until after the pandemic, here are some smart virtual marketing tips for 2021.

Mike Mejer