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Marketing Strategies

7 Tips for Making the Switch From Just Marketing to Cannabis Marketer

There's a big demand in the cannabis industry for marketers who can make the adjustment.
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This Cannabis Brand Scored A Viral Hit -- Thanks To The TSA

An airport security tray is the last place consumers expected to see an ad for cannabis -- which is why it was so memorable.
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So, You Think You're a Cannabis Industry Thought Leader?

In a crowded market it becomes more and more difficult to stand apart. Here are four paths to thought leadership.
Branding

How This Brand Is Making Cannabis Feel Like a Luxury

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What Cannabis Businesses Can Learn from the Sex-Toy Industry

Social media won't accept advertising from either industry. Here's the work-around.
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Should You Push Your Kush?

Push notification are yet another tool to capture the attention of your customers, but they may not be worth it.
Brand Reputation

Stand Tall for Your Values and Your Cannabis Brand Will Stand Out

The market is saturated with good products, which makes authenticity and commitment all the more important to building a brand.
Marketing

Marketers Are Overcoming Unique Challenges to Build Campaigns for the Nascent Cannabis Industry

There is no other industry in the world transitioning from illegal to legal and none that faces a denser web of regulations.
Branding

Using the Power of Influence to Build Your Global Cannabis Brand

Influencers can loosen the shackles that still restrict cannabis marketing.
Marketing

Should Your Cannabis Company Hire a Publicist?

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Marketing

Learn tactics and strategies to better promote and sell your products and services.

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