Marketing

3 Simple Ways Cannabis Business Leaders Can Build Their Authority

These tips will give you a competitive advantage in a crowded market.

Mike Mejer

Where Are People Searching For Cannabis the Most?

Cities and states where weed isn't legal are definitely leading the pack.

Julie Aitcheson

4 Ways Cannabis Brands Can Tap into the Power of the Black Consumer

Black consumers spend $1.3 trillion annually, so why aren't more companies marketing to them?

Taira Daniel

How Cannabis Brands Should Market to Gen Z and Millennials

A new report helps cannabis and mainstream marketers better understand their customers.

Daniel Abrahami

You Need to Check These Three Boxes for Your PR Strategy

With in-person conventions and festivals DOA until after the pandemic, here are some smart virtual marketing tips for 2021.

Mike Mejer

Optimize Your Online Cannabis Business

Some advice on upping your marijuana marketing strategies in an ever-growing industry.

James Mash

5 Ways To Build A Trustworthy Cannabis Brand

People want to do business with interesting people, not just another company looking to profit.

Mike Mejer

The Secret To Business Success: People Before Profits

How to scale a cool brand without watering it down.

5 Dirt Cheap Cannabis Marketing Tactics

You don't have to have a huge budget to promote your brand, but you have to be smart about it.

Gregg Greenberg

6 Convincing Reasons You Should Consider Subscription Boxes

With the pandemic and slotting fees limiting indie brands' access to dispensaries, sub boxes are an effective way to get your brand directly to the consumer.

Alex Milligan

These Are the Hottest 25 Cannabis Brands This Week (ending September 23, 2020)

An in-depth look at the cannabis companies with the best brand marketing performance across social media, earned media, and web-related activities.