Marketing
Marketing
Should Your Cannabis Company Hire a Publicist?
Facing challenges marketing their brand, some cannabis companies turn to traditional public relations to get the word out.
More From This Topic
Content Marketing
5 Building Blocks of a Content Market Strategy Unique to Your Dispensary
Let's face it, you're selling what everyone else is selling. Content strategy is how you persuade people to buy from you.
Marketing
3 Ways Cannabis Brands Can Make a Powerful First Impression
Experts say you only have seven seconds to hold a consumer's attention. Here's a good place to start.
Marketing
How To Navigate the Murky Waters of Cannabis Marketing
Getting the word out about your business may be tricky, since many of the traditional marketing and advertising channels aren't yet fully available to the industry. Find out what you can do to spread the word.
Cannabis
Branding Your Business and Crafting Your Story in the Cannabis Industry
Learn the essentials about getting your business ready for its market debut.
Cannabis
How My Cannabis Poem Landed on 8 Billboard Charts
A pitch letter to Lin-Manuel Miranda ends up on a hip hop record.
Cannabis
6 Questions to Ask Before Naming Your Cannabis Company
Top marketers share how to come up with a winning name plan.
Cannabis
Do Marijuana Users Have More Sex? Research Indicates They Do.
The cannabis industry faces many legal challenges, but it now has an unbeatable marketing message.
Cannabis
Why Your Cannabis Business Is Failing, and How You Can Fix It
Ivy-league marketing expert Dasheeda Dawson shares nugs of wisdom in a fireside chat.
Cannabis
10 Ways the Cannabis Industry Is Rebranding to Meet Its Biggest Challenges
For generations a guy hissing "weed" outside a concert was all the marketing marijuana needed. Selling to mainstream customers in the legal market requires more.
Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing.
The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy.
Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.
