Why Your Approach to A/B Testing Is Costing You Sales
If you're not combining your tests with personalization efforts, you're doing it wrong.
How to Test a Business Idea Without Spending a Fortune
Use landing pages to validate demand and build a pre-marketing list.
Why Digital Marketers Should Be More Like Personal Shoppers
When you customize the experience to fit the customer, everyone wins.
10 Effective and Cheap Ways to Market Your Business
Here's how to get your business noticed on a budget.
#5 Ways to Fuel Your Content Marketing with User-generated Content
Content marketing, by its virtue of helping customers make informed decisions, offers handsome ROI in terms of sales and building a brand
Emotional Connectivity: The Secret to Million-Dollar Marketing Success
Give your customers helpful information to drive their decision-making, and they'll give you their business -- and their loyalty.
A Killer, Hyper-Targeted, Local Marketing Campaign ... and Its Only Kryptonite
If you focus too much on broadening your reach, you might be missing out on prime marketing real estate.
Don't Forget This One Crucial Thing When Launching Your Business or Product
No marketing plan? Bad idea.
#5 Tips to Keep in Mind for the Perfect Pitch to Investors
Entrepreneurs need to understand the worth of the time given by investors