63% of Indian Customers Prioritize Experience Over Material Benefits (Infographic)
A recent Forrester-Epsilon report highlights that 63% of Indian consumers prefer personalized marketing and are inclined to purchase from brands that provide relevant content and offers
A Marketing Disaster Is a Terrible Thing to Waste: 3 Lessons From Recent Big Brand Fails
Through watching the stumbles of national brands, smaller businesses can learn what to do -- and not do -- to move up to the next level.
5 Marketing Missteps That Make Cash Flow and Business Growth Stumble
If you don't want your cash flow to turn into a drip, you'll want to take a look at these mistakes you might be guilty of.
The 5 Biggest Marketing Mistakes and How to Avoid Them
Are you making these mistakes without realizing?
Bad Social Media Never Dies. What Do You Do When It Happens to You?
After that Pepsi ad, a Twitter user joked, darkly, that Kendall Jenner was on a charter flight to Syria, with a can of Pepsi in hand.
Startup Failure: #5 Reasons Why Indian Startups are Shutting Shop
In some cases, it is better to ensure whatever money is left is used prudently for orderly shutdown. Employees are given full notice, severance pay disbursed as per agreement.
11 Disturbingly Offensive Ads That Landed Big Brands in Trouble
Ikea displayed a photograph of a young boy with his finger under his nose as a "pretend mustache" -- reminding customers of Adolf Hitler.
4 Top Mistakes Your Brand May Be Making When It Markets to Small Businesses
Remember what day-to-day concerns your target small company customer has, and fit your product to that concern.