Marketing Mistakes

A Marketing Disaster Is a Terrible Thing to Waste: 3 Lessons From Recent Big Brand Fails

Through watching the stumbles of national brands, smaller businesses can learn what to do -- and not do -- to move up to the next level.

Jennifer Kem

3 Marketing Mistakes That Kill Tech Startups

You'll never reach unicorn status if you make one of these mistakes.

Inna Semenyuk

5 Marketing Missteps That Make Cash Flow and Business Growth Stumble

If you don't want your cash flow to turn into a drip, you'll want to take a look at these mistakes you might be guilty of.

Shaun Buck

The Bodega Effect: Lessons In Branding From the Rise and Fall of a Startup

When you set out to disrupt the status quo, don't pick a status quo people love.

Tim Gosman

Bad Social Media Never Dies. What Do You Do When It Happens to You?

After that Pepsi ad, a Twitter user joked, darkly, that Kendall Jenner was on a charter flight to Syria, with a can of Pepsi in hand.

Todd Grossman

Startup Failure: #5 Reasons Why Indian Startups are Shutting Shop

In some cases, it is better to ensure whatever money is left is used prudently for orderly shutdown. Employees are given full notice, severance pay disbursed as per agreement.

11 Disturbingly Offensive Ads That Landed Big Brands in Trouble

Ikea displayed a photograph of a young boy with his finger under his nose as a "pretend mustache" -- reminding customers of Adolf Hitler.

4 Top Mistakes Your Brand May Be Making When It Markets to Small Businesses

Remember what day-to-day concerns your target small company customer has, and fit your product to that concern.

Carol Roth

Are You Making Any of These 6 Marketing Mistakes?

For instance, ever realize how ineffective broadcasting your message is these days?

Darrah Brustein

5 Content Marketing Mistakes To Avoid

Use content marketing as a device to associate with your audience rather than selling them your products or services.

AJ Agrawal

Michael