Marketing Strategies

Marketing Strategies

Is Cannabis Legalization Finally Easing Into The South?

125 million Americans in the Southern United States don't have access to adult-use cannabis. But sentiment is changing.

CEO of America's Largest Beer Import Brand Talks Cannabis Investment

The growth over the years has been "fantastic," but the Modelo brand is barely "scratching the surface."

4 Tactics for Discretely Marketing Your Cannabis Brand on Instagram

The anti-cannabis bias on social media platforms is infuriating but you need to calm down and learn to work around them.

The Emerald Triangle's Brutal Pivot From Black Market to Legal

Growers no longer have to hide their crop from cops in helicopters, which was the one real advantage the Emerald Triangle had for growing weed.

7 Tips for Making the Switch From Just Marketing to Cannabis Marketer

There's a big demand in the cannabis industry for marketers who can make the adjustment.

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5 Questions to Ask Before Picking Your Packaging

Cannabis packaging comes with its own unique set of challenges and regulations. Make sure you know the facts before getting overly creative.
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6 Secrets to Getting Media Coverage for Your Cannabis Brand

The media can't get enough of legal cannabis stories. Here's what they're looking for.
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Do These Things Before Opening Your Doors for Business

Helpful tips for a soft launching your brick-and-mortar cannabis store
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The Many Ways the Cannabis Industry Lacks Traditional Marketing Expertise

Cannabis brands are forced to evolve their marketing practices in the face of new competition.

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