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Marketing Strategies

Small Business Heroes

Nacho Fries With That? How Taco Bell and Others Make Branded Content We Devour

Branded content can engage your biggest fans, but you'll have to rethink what storytelling means now.
Small Business Heroes

How to Land the Digital Marketing Job of Your Dreams

The 'Complete Digital Marketing Super Bundle' is your guide to digital marketing in 2019.
Small Business Heroes

7 Steps to a Perfectly Written Business Plan

Your business plan is how investors and potential partners see that you know everything you can about your industry.
Small Business Heroes

Best Ways to Use Data in Making Decisions

Bootstrapping a startup means making decisions on the fly from your gut, but there's a point where a company has to use data has to drive its calls.
Small Business Heroes

This Suggestive Super Bowl Commercial Takes 'Food Porn' to a New Level

With its first-ever ad for the Super Bowl, frozen food company Devour follows a man addicted to 'frozen food porn' and his frustrated wife.
Marketing Strategies

7 Tips for Making the Switch From Just Marketing to Cannabis Marketer

There's a big demand in the cannabis industry for marketers who can make the adjustment.
Small Business Heroes

9 of Last Year's Most Creative Marketing Ideas Can Help You Brainstorm for 2019

If you're looking to start a new marketing campaign, consider these successful ones from major brands.
Small Business Heroes

5 Video Marketing Trends You Should Follow in 2019

Got your 360-degree marketing video ready to go? What about that virtual reality how-to? Time to get ready for the future.
Small Business Heroes

3 Previously Unimaginable Projects Your Startup Team Could Deploy With an Agile Approach

An agile approach won't cure all that ails you, but it can help you achieve a few goals that you might think are out of reach.
Small Business Heroes

Why This Company Gives Away Content and Event Tickets to Its Subscribers

Technori's mission is to help startups, so it looks for revenue opportunities elsewhere.
Small Business Heroes

This Photo-Sharing App Stands By an Authentic Marketing Experience

A combination of social media tactics and sponsorships help Twenty20 make a mark in the photography sphere.
Small Business Heroes

The Best Marketing Material Is Something Your Audience Would Miss If They Stopped Receiving It

How many people would reach out and wonder (or complain) if you didn't send out that next email blast?
Small Business Heroes

Manipulation in Marketing: How It's Used, and How to Use It Ethically

Done right, manipulation in marketing is a good thing. But, like most good things, it can quickly turn sour in the wrong hands.
Small Business Heroes

Fish Where The Fish Are: 4 Tips For Reaching Your Customers

Finding an audience is about knowing where to look.