Marketing Strategies

Marketing Strategies

The Convergence of B2B and B2C: How to Create Epic Experiences in an Experience-driven Economy

To meet the changing needs and expectations of customers, B2B and B2C marketers need to learn from each other's experiences to adapt and implement a new set of strategies
Marketing

Why Actions Speak Louder Than Words

How to generate word-of-mouth referrals through living your brand values.
B2B

Bring Your B2B Industrial Marketing Game to the 3rd Dimension

With large and constantly evolving product lines, maintaining a single version of truth can be hard sometimes but this is what you can do
Digital Marketing

5 Ways in Which Digital Marketing Provides Flexibility across Channels

Digital marketing allows brands to manage with surgical precision how much they spend on marketing campaigns, and the segment of consumers their campaign reaches
Online Reviews

Are Online Reviews Reliable? You Need to Read This

Businesses are making a conscious effort to curb negative reviews, including calling out fake reviews on social media
Marketing Strategies

How Personalisation is Changing the Rules of Engagement

Analyse your own data to understand how your audience engages and shops for your product or service, and work with strategic partners to help fill the gaps
Generation Z Marketing

How Not to Lose Attention of Gen Z in the 8 Seconds that You Have?

By the end of 2019, one in every three humans on planet earth will be a Gen Z'er to coin a phrase, a whopping 472 million of them will be in just one nation: India
Marketing

Managing Your Marketing Risk For Greater Returns

Manage your marketing with the same discipline you manage the rest of your business, because marketing leads to sales, and sales are the lifeblood of business.
Marketing

6 Ways to Market Your Small Business for Less Than $100

For entrepreneurs and small business owners, every dollar counts -- and investments need to pay off in real and immediate marketing ROI.
MSMEs

How Mobile Marketing Help SMEs Grow

Marketers who are yet to develop their mobile marketing strategies should understand the many advantages and discover how those benefits can translate into real profits
Pricing

3 Lessons About Setting Your Price Learned From a Vegas Prostitute

Every entrepreneur -- whatever his or her business -- needs to understand the essentials of how customers decide what is worth what.
Digital Marketing

5 Ways in Which Digital Marketing Provides Flexibility across Channels

Digital marketing can be compared to surgery done using a scalpel while traditional marketing techniques can be compared to doing the same using a crude shove
Linkedin

12 Ways to Make More Money Through LinkedIn

It's not enough to just complete your profile. To really stand out, you must understand how LinkedIn works -- and whom it rewards. Ted Prodromou, author of the book Ultimate Guide to LinkedIn for Business, explains how.
Marketing Strategies

How One of Gary Vaynerchuk's New Projects Is Helping Small and Medium Businesses

This new digital marketing agency serves small and medium businesses.
Social Media Marketing

4 Tactics for Discretely Marketing Your Cannabis Brand on Instagram

The anti-cannabis bias on social media platforms is infuriating but you need to calm down and learn to work around them.