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Marketing Strategies

Small Business Heroes

2 Risk-Taking Marketers Discuss Where the Industry Is Headed

Carlos Gil sits down with two chief marketing officers to hear their views on digital and social media marketing, and hiring Generation Z employees.
Small Business Heroes

3 Mind Hacks for Overcoming Your Fear of Marketing Yourself

Take it one step at a time. You get nowhere until you put yourself out there.
Small Business Heroes

Why Word-of-Mouth Marketing Matters (Infographic)

Here's why it's important to get people chatting about your brand.
Small Business Heroes

Chatter That Matters: 4 Must-Haves for Word-of-Mouth Marketing That Works

Cultivating a differentiator that's remarkable, relevant, realistic and repeatable is critical in our hypercompetitive marketplace. From there, word-of-mouth marketing takes on a power of its own.
Small Business Heroes

Your Startup Is Already Big Enough to Begin Using Marketing Automation

The time and money saved on certain tasks are vital for busy, resource-strapped startups. Here's why you should look at automation as a force-multipier for your marketing efforts.
Small Business Heroes

Why Establishing an Intimate Connection With Your Customers Can Lead to Lifelong Value

With a stronger connection comes smoother channels of sharing information.
Small Business Heroes

No Time for Marketing? Hire a Freelancer.

Whether to market your business is no longer a question.
Small Business Heroes

Right Time, Right Place: How to Be Relevant to Your Market

Are you delivering the right messages to your target clients, and if so, how often are you doing it?
Small Business Heroes

How to Get People Through the Door at Your First Event

Try to find a way to set your particular event apart.
Small Business Heroes

3 Small Marketing Changes to Make a Big Difference in Your SaaS Business

These these basic adjustments can help draw more customers and revenue.
Small Business Heroes

2 Big Book Writing Myths That Will Keep You From Achieving Big Profits

Just because your book is a bestseller doesn't mean you're making a ton of money.
Small Business Heroes

The 5 Top Components of a Successful Direct Marketing Website

Get your website in shape and drawing in new business by following these five tips.
Small Business Heroes

The 3 Questions You Must Answer to Make Your Brand Stand Out

In today's competitive markets, brands need to stand out to avoid a price war and a race to the bottom. Your uniqueness is there; you just have to find it. Here's how.
Small Business Heroes

What Technical Founders Need to Know About Sales and Marketing

You can't just create a cool product -- you have to sell it.
Small Business Heroes

Former Apple CEO John Sculley Shares 4 Key Strategies for Growing and Marketing Your Business

John Sculley helped build brands including Pepsi and Apple into what they are today. Here's how he did it.