Marketing Strategies

Social Media Marketing

4 Tactics for Discretely Marketing Your Cannabis Brand on Instagram

The anti-cannabis bias on social media platforms is infuriating but you need to calm down and learn to work around them.
Marketing

Here's How Can You Use Emotions to Market Your Product

Every major brand whether it be De Beers with - A diamond is forever, Surf - Daag Acche Hai or Fortune Ghar Ka Khana uses emotions in its marketing campaign to connect with their audience
Marketing

10 Tips for Creating Landing Pages That Convert the Most Prospects

Once you've attracted prospects to your website, you need a way to get them to pull the trigger and buy. These 10 tips help them do just that.
Pivots

The Emerald Triangle's Brutal Pivot From Black Market to Legal

Growers no longer have to hide their crop from cops in helicopters, which was the one real advantage the Emerald Triangle had for growing weed.
Product Launch

Your First Product Is a Success. Is It Time to Roll Out a Second?

Before committing to a new launch, prepare a thorough process, one that includes all the lessons you learned first time around.
Direct Mail

How This Direct-Mail Piece Packs a Small But Powerful Punch

Postcards can't hold much copy but when done right, you'll see your business grow.
Direct Mail

The Secret to Getting Direct-Mail Prospects to Reply Immediately

Follow these tips, and you'll soon see replies flooding your mail box.
Marketing Strategies

Developing a Go-to-market Strategy for Social Impact Start-ups

Go-to-market strategy should not be an after-thought, but a critical aspect of an enterprise's existential thought process while building a solution
Marketing Strategies

The Vast, Untapped Potential of Facebook for Advertising

While the original page likes and engagement campaigns exist, the social media platform is actively encouraging its advertisers to prioritize campaigns more closely related to their business objectives
Direct Mail

Why You Don't Want to Fail This Direct-Mail Test

To measure the success of your direct mail efforts, you've got to test your campaigns first. Follow these guidelines to get the most bang from your buck.
Marketing Strategies

The Advanced Marketing Strategy That Engages Maximum Audience!

A marketing strategy designed by businesses, tailor-made to their specific purpose and creativity by using surprise as the main ingredient
SXSW

5 of the Craziest Brand Activations at SXSW

From HBO's 'Bleed for the Throne' part-renaissance-fair part-blood-donation-event to Comedy Central's art gallery of framed Trump tweets, here's a look at the over-the-top marketing pushes at SXSW 2019.
Marketing

The 5-Step Plan for Turning Prospects Into Customers

Using this five-step plan can help you write powerful, persuasive copy that attracts your best customers.
Direct Mail

Looking for Leads? These 4 Direct Mail Offers Are Your Answer

When it comes to lead generation, there are only four types of leads that work.
Content Marketing

How Can Content Intelligence Drive Your Marketing Strategy?

This revolutionary content marketing technology helps marketers identify quick wins to boost content growth