Marketing Strategies

Marketing

Nacho Fries With That? How Taco Bell and Others Make Branded Content We Devour

Branded content can engage your biggest fans, but you'll have to rethink what storytelling means now.
Starting a Business

Can an Artist ever be an Entrepreneur?

One of the biggest mistakes creative individuals make is not understanding the value of their work
Digital Marketing

How to Land the Digital Marketing Job of Your Dreams

The 'Complete Digital Marketing Super Bundle' is your guide to digital marketing in 2019.
Business Plans

7 Steps to a Perfectly Written Business Plan

Your business plan is how investors and potential partners see that you know everything you can about your industry.
Marketing Strategies

How to Best Market Your Business in Asia

The region is on the verge of technological advancement and as a consequence, attracts more and more start-ups willing to invest on marketing campaigns
Digital Marketing

5 Tips for Digital B2B Marketers to Consider While Planning Their Campaigns

To create a sales solution for your business, you first must clearly understand your marketing funnel
Marketing Strategies

Best Ways to Use Data in Making Decisions

Bootstrapping a startup means making decisions on the fly from your gut, but there's a point where a company has to use data has to drive its calls.
Expansion

Five Ways to Ensure a Successful International Debut

Vigilant and meticulous planning, optimised resource allocation, and realistic expectation-setting can help maximize your chance
Super Bowl Ads

This Suggestive Super Bowl Commercial Takes 'Food Porn' to a New Level

With its first-ever ad for the Super Bowl, frozen food company Devour follows a man addicted to 'frozen food porn' and his frustrated wife.
Marketing Strategies

7 Tips for Making the Switch From Just Marketing to Cannabis Marketer

There's a big demand in the cannabis industry for marketers who can make the adjustment.
Marketing Strategies

4 Ways to Generate Sales Post-Holiday Period

In the world of online sales, the post-holiday period shouldn't be a deterrent if you initiate well synchronized social media, content marketing and outbound marketing strategies.
Marketing Strategies

9 of Last Year's Most Creative Marketing Ideas Can Help You Brainstorm for 2019

If you're looking to start a new marketing campaign, consider these successful ones from major brands.
Video Marketing

5 Video Marketing Trends You Should Follow in 2019

Got your 360-degree marketing video ready to go? What about that virtual reality how-to? Time to get ready for the future.
Startups

3 Previously Unimaginable Projects Your Startup Team Could Deploy With an Agile Approach

An agile approach won't cure all that ails you, but it can help you achieve a few goals that you might think are out of reach.
Southeast Asia

How Ability to Pay Trumps Willingness to Pay in Southeast Asia

The 'market-mandated margin compression' strategy will be a driving force for the future of digitally-native brands across the region