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Marketing Strategies

Marketing Strategies

These 3 Companies Are Finding Creative Ways to Connect With Their Customers

With all the restrictictions and regulations on cannabis marketing and advertising, what's an entrepreneur to do?
Small Business Heroes

The 3 Ms of Successful Direct Marketing Campaigns

If you can get your message, market, and media right, you'll be on your way to marketing dominance.
Marketing Strategies

5 Questions to Ask Before Picking Your Packaging

Cannabis packaging comes with its own unique set of challenges and regulations. Make sure you know the facts before getting overly creative.
Small Business Heroes

Executing a Follow-Up Campaign in 4 Steps

By putting this plan to work for you, you'll close more sales and increase your small business's profits.
Small Business Heroes

My Book and Baby Are Due the Same Day! Follow Along on My Journey. Next up: Trust Your Gut

Jessica Abo shares the different elements she's working on at once to prepare for her next deadline and marketing strategy.
Small Business Heroes

How This Female Executive Knew Marketing Was for Her From a Young Age

CMO Monica Klausner talks about working alongside of her CEO brother at their company Veestro.
Small Business Heroes

Finding the Extra Million Dollars Hidden in Your Business

How follow-up can net you more money and grow your business.
Small Business Heroes

How to Use Experiential Marketing to Make Your Company Memorable

Actor and entrepreneur Adam McArthur shares his advice on experiential marketing.
Small Business Heroes

Discover the Power of 'Blind' Advertising

Here's when, why and how to do advertising without relying on a brand.
Small Business Heroes

Hungry for New Leads? You Probably Aren't Putting Out Enough Hooks.

Branch out and go as diverse as possible with your marketing efforts.
Marketing Strategies

6 Secrets to Getting Media Coverage for Your Cannabis Brand

The media can't get enough of legal cannabis stories. Here's what they're looking for.
Brick and Mortar

Do These Things Before Opening Your Doors for Business

Helpful tips for a soft launching your brick-and-mortar cannabis store
Small Business Heroes

The 3 Tasks You Should Do After Sending Out a Marketing Campaign

Once you send out your marketing pieces, your job is just beginning. Find out which three things are 'must dos' if you want your direct marketing campaigns to succeed.
Small Business Heroes

The 4 Marketing Moves Every Franchise Should Make

To implement successful advertising and social media campaigns in the franchise world, franchisors and franchisees must communicate, collaborate and cooperate.