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Marketing Strategies

Starting a Business

Savvy Marketing Turns a Hobby into a Successful Business

How the founders of the YOLO Board have glided to the front of the stand-up paddling crowd.
Small Business Heroes

A Franchise Thanksgiving

If you find yourself taking your local Subway for granted, Franchise Appreciation Day offers an opportunity to show your support.
Small Business Heroes

How Entrepreneurs Can Conquer Fear of Selling

These tips can help get you back on the street and landing sales.
Small Business Heroes

Five to Follow on Twitter for Marketing to Moms

When it comes to turning moms into customers, these tweeters have insights in spades.
Small Business Heroes

Top 10 Successful Marketing Stunts

See how far some companies will go to get noticed.
Small Business Heroes

10 Reasons Your Marketing Messages Stink

Don't alienate your market by making these detrimental mistakes.
Small Business Heroes

7 Steps to Leverage Advertising for a Successful Marketing Campaign

Learn how to find and convert more leads by monetizing your brand and capitalizing on digital advertising.
Small Business Heroes

Marketing Stunts Gone Wrong

We take a closer look at 5 marketing ideas that were good in theory but failed miserably.
Small Business Heroes

Market Strategies

This section of your business plan is where your hard market research work will pay off.
Small Business Heroes

Marketing Campaign Planning Checklist

Before you begin your market research campaign, use this form to analyze the costs.
Small Business Heroes

Untangling The Web

How to market on the Internet with or without a Web site
Small Business Heroes

Direct Hit

Want to hit a marketing bull's-eye?
Small Business Heroes

Heads Up!

Grab readers with a headline that's out of the ordinary . . . but not too far out.
Small Business Heroes

Get Serious

What humor can do to your profits isn't very funny at all.