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Marketing to Seniors

Marketing

Helping Dads Discover Medical Cannabis This Father's Day

Many seniors, maybe including your own father, could benefit from cannabis. Cultivate the empathy and understanding to reach them on their own terms.

Recent Research Bolsters the Case That Cannabis Benefits Seniors

Marijuana prohibition has long barred research on the plant's many benefits but that's changing.

More Seniors Are Using Marijuana and It May Decrease Their Opioid Use

Usage is surging among seniors looking for alternatives to prescription painkillers but research faces many legal barriers.

Seniors Are the Cannabis Market Few Companies Are Targeting

The cannabis industry's fixation on millennials risks overlooking older consumers who have more money to spend and more health issues to address.

4 Reasons Why Seniors Belong at the Top of Your Marketing Persona List

Millennials are a big market, but don't ignore their parents and grandparents.