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Marketing to Seniors
Helping Dads Discover Medical Cannabis This Father's Day
Many seniors, maybe including your own father, could benefit from cannabis. Cultivate the empathy and understanding to reach them on their own terms.
6 min read
Recent Research Bolsters the Case That Cannabis Benefits Seniors
Marijuana prohibition has long barred research on the plant's many benefits but that's changing.
4 min read
More Seniors Are Using Marijuana and It May Decrease Their Opioid Use
Usage is surging among seniors looking for alternatives to prescription painkillers but research faces many legal barriers.
3 min read
Seniors Are the Cannabis Market Few Companies Are Targeting
The cannabis industry's fixation on millennials risks overlooking older consumers who have more money to spend and more health issues to address.
Mary Clifton, MD
5 min read
4 Reasons Why Seniors Belong at the Top of Your Marketing Persona List
Millennials are a big market, but don't ignore their parents and grandparents.
6 min read