Marketing

Cannabusiness

The Hottest Cannabis Brands Of The Week (6/20-6/26)

Which cannabis brands have made the biggest impact on social media, earned media, and website marketing this week? Here are the top 25.
Marketing

4 Genuine Ways Your Brand Strategy Can Adapt To Social Change

A communications specialist gives tips on advocacy positioning for your cannabis company.
Cannabusiness

For This Cancer Survivor-Turned-Cannabis Delivery Driver, A Story Of Triumph

A courageous driver shares her advice for those who are considering entering the in-demand role.
Crisis Management Series

Free Webinar | July 30: Is It Time To Rebrand Your Company?

Join us as we discuss how you can go about evolving your business' identity and perception.
Cannabusiness

The Hottest Cannabis Brands Of The Week (6/13-6/19)

Which cannabis brands have made the biggest impact on social media, earned media, and website marketing this week? Here are the top 25.
Marketing

Why COVID-19's Digital Ad Markets Are A Boon For The Cannabis Industry

The biggest contributing factor to this opportunity is the impact that shelter-in-place orders have had on both ad supply and consumer behavior.
Cannabusiness

The Hottest Cannabis Brands Of The Week (6/6-6/12)

Which cannabis brands have made the biggest impact on social media, earned media, and website marketing this week? Here are the top 25.
Advertising

4 Smart Advertising Strategies During The COVID-19 Crisis

Total global ad spend is down $20 billion from the beginning of the year. Here's how cannabis entrepreneurs can pivot their ad dollars to have the biggest impact.
Social Media Marketing

The Hottest Cannabis Brands Of The Week (5/29-6/5)

Which cannabis brands have made the biggest impact on social media, earned media, and website marketing this week? Here are the top 25.
Cannabusiness

The Hottest Cannabis Brands Of The Week (5/23-5/28)

Which cannabis brands have made the biggest impact on social media, earned media, and website marketing this week? Here are the top 25.
Crisis Management Series

Free Webinar | June 3: How To Market Your Company In Uncertain Times

Join PR Guru Rosie Mattio to hear about wins and fails in marketing your cannabis business during a pandemic.
Marketing Strategies

4 Ways CBD Brands Can Market Responsibly Right Now

CBD already has many proven, researched healing properties, so there is no need to stretch the truth.
Marketing

Key Marketing Lessons Cannabis Companies Learned During 4/20

"Social media and content marketing are critical."
Running a Business

4 Tips for Managing Messaging in the Cannabis Industry

No matter how heated the conversation becomes, never let your company's voice become a whisper in a churning and tricky business.
Marketing

How To Market Cannabis Content In Times Of Crisis

Cannabis businesses can use content marketing channels to mitigate the negative impacts of operational changes while bolstering awareness, customer education, and SEO.