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Marketing

Brand Reputation

Stand Tall for Your Values and Your Cannabis Brand Will Stand Out

The market is saturated with good products, which makes authenticity and commitment all the more important to building a brand.
Marketing

Marketers Are Overcoming Unique Challenges to Build Campaigns for the Nascent Cannabis Industry

There is no other industry in the world transitioning from illegal to legal and none that faces a denser web of regulations.
Branding

Using the Power of Influence to Build Your Global Cannabis Brand

Influencers can loosen the shackles that still restrict cannabis marketing.
Marketing

Should Your Cannabis Company Hire a Publicist?

Facing challenges marketing their brand, some cannabis companies turn to traditional public relations to get the word out.
Marketing

3 Trade-Show Tips for Meeting the Right People and Make a Memorable Impression

Trade shows are a rare opportunity to gather with everybody you need to meet.
Marketing

Why Using Data Is Essential to Your Success

More legal customers means more insight into habits and trends. Don't miss the data boat.
Marketing

The Particulars of Marketing Your Cannabis Business: Experts Share Their Secrets

Marketing is never easy but cannabis marketing is uniquely challenging.
Marketing

9 Cutting-Edge Marijuana Marketing Tactics That Work

Restrictions on cannabis advertising are pushing companies to find creative ways to reach consumers.
Content Marketing

5 Building Blocks of a Content Market Strategy Unique to Your Dispensary

Let's face it, you're selling what everyone else is selling. Content strategy is how you persuade people to buy from you.
Marketing

3 Ways Cannabis Brands Can Make a Powerful First Impression

Experts say you only have seven seconds to hold a consumer's attention. Here's a good place to start.
Marketing

How To Navigate the Murky Waters of Cannabis Marketing

Getting the word out about your business may be tricky, since many of the traditional marketing and advertising channels aren't yet fully available to the industry. Find out what you can do to spread the word.
Cannabis

Branding Your Business and Crafting Your Story in the Cannabis Industry

Learn the essentials about getting your business ready for its market debut.
Cannabis

How My Cannabis Poem Landed on 8 Billboard Charts

A pitch letter to Lin-Manuel Miranda ends up on a hip hop record.
Cannabis

6 Questions to Ask Before Naming Your Cannabis Company

Top marketers share how to come up with a winning name plan.
Cannabis

Do Marijuana Users Have More Sex? Research Indicates They Do.

The cannabis industry faces many legal challenges, but it now has an unbeatable marketing message.