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Marketing

What Cannabis Businesses Can Learn from the Sex-Toy Industry
Marketing

What Cannabis Businesses Can Learn from the Sex-Toy Industry

Social media won't accept advertising from either industry. Here's the work-around.
Jason Feifer | 4 min read
Should You Push Your Kush?
Marketing

Should You Push Your Kush?

Push notification are yet another tool to capture the attention of your customers, but they may not be worth it.
Jeffrey Harris | 3 min read
Stand Tall for Your Values and Your Cannabis Brand Will Stand Out
Brand Reputation

Stand Tall for Your Values and Your Cannabis Brand Will Stand Out

The market is saturated with good products, which makes authenticity and commitment all the more important to building a brand.
Corey Herscu | 5 min read
Marketers Are Overcoming Unique Challenges to Build Campaigns for the Nascent Cannabis Industry
Marketing

Marketers Are Overcoming Unique Challenges to Build Campaigns for the Nascent Cannabis Industry

There is no other industry in the world transitioning from illegal to legal and none that faces a denser web of regulations.
Rosie Mattio | 5 min read
Using the Power of Influence to Build Your Global Cannabis Brand
Branding

Using the Power of Influence to Build Your Global Cannabis Brand

Influencers can loosen the shackles that still restrict cannabis marketing.
David Elias | 4 min read
Should Your Cannabis Company Hire a Publicist?
Marketing

Should Your Cannabis Company Hire a Publicist?

Facing challenges marketing their brand, some cannabis companies turn to traditional public relations to get the word out.
Rosie Mattio | 3 min read
3 Trade-Show Tips for Meeting the Right People and Make a Memorable Impression
Marketing

3 Trade-Show Tips for Meeting the Right People and Make a Memorable Impression

Trade shows are a rare opportunity to gather with everybody you need to meet.
Bryan DeHaven | 4 min read
Why Using Data Is Essential to Your Success
Marketing

Why Using Data Is Essential to Your Success

More legal customers means more insight into habits and trends. Don't miss the data boat.
Rosie Mattio | 3 min read
The Particulars of Marketing Your Cannabis Business: Experts Share Their Secrets
Marketing

The Particulars of Marketing Your Cannabis Business: Experts Share Their Secrets

Marketing is never easy but cannabis marketing is uniquely challenging.
Javier Hasse | 7 min read
9 Cutting-Edge Marijuana Marketing Tactics That Work
Marketing

9 Cutting-Edge Marijuana Marketing Tactics That Work

Restrictions on cannabis advertising are pushing companies to find creative ways to reach consumers.
Christopher Smith | 5 min read
5 Building Blocks of a Content Market Strategy Unique to Your Dispensary
Content Marketing

5 Building Blocks of a Content Market Strategy Unique to Your Dispensary

Let's face it, you're selling what everyone else is selling. Content strategy is how you persuade people to buy from you.
4 min read
3 Ways Cannabis Brands Can Make a Powerful First Impression
Marketing

3 Ways Cannabis Brands Can Make a Powerful First Impression

Experts say you only have seven seconds to hold a consumer's attention. Here's a good place to start.
Ryan G. Smith | 4 min read
How To Navigate the Murky Waters of Cannabis Marketing
Marketing

How To Navigate the Murky Waters of Cannabis Marketing

Getting the word out about your business may be tricky, since many of the traditional marketing and advertising channels aren't yet fully available to the industry. Find out what you can do to spread the word.
Javier Hasse | 7 min read
Branding Your Business and Crafting Your Story in the Cannabis Industry
Cannabis

Branding Your Business and Crafting Your Story in the Cannabis Industry

Learn the essentials about getting your business ready for its market debut.
Javier Hasse | 6 min read
How My Cannabis Poem Landed on 8 Billboard Charts
Cannabis

How My Cannabis Poem Landed on 8 Billboard Charts

A pitch letter to Lin-Manuel Miranda ends up on a hip hop record.
Javier Hasse | 6 min read