Marketing

Medical Marijuana

CBS Won't Air What Would Have Been the First-Ever Super Bowl PSA for Cannabis

Acreage Holdings sought to highlight the benefits of medical cannabis and restrictions millions of Americans face when they need it.

Peter Page | 3 min read

Marketing Strategies

7 Tips for Making the Switch From Just Marketing to Cannabis Marketer

There's a big demand in the cannabis industry for marketers who can make the adjustment.

Rosie Mattio | 5 min read

Marketing

This Cannabis Brand Scored A Viral Hit -- Thanks To The TSA

An airport security tray is the last place consumers expected to see an ad for cannabis -- which is why it was so memorable.

Michael Zaytsev | 4 min read

Leadership

So, You Think You're a Cannabis Industry Thought Leader?

In a crowded market it becomes more and more difficult to stand apart. Here are four paths to thought leadership.

Robert Vanisko | 5 min read

Branding

How This Brand Is Making Cannabis Feel Like a Luxury

Plastic baggies? Forget it! Canndescent is selling its product in high-end packaging that consumers will be proud of.

Alex Halperin | 3 min read

Marketing

What Cannabis Businesses Can Learn from the Sex-Toy Industry

Social media won't accept advertising from either industry. Here's the work-around.

Jason Feifer | 4 min read

Marketing

Should You Push Your Kush?

Push notification are yet another tool to capture the attention of your customers, but they may not be worth it.

Jeffrey Harris | 3 min read

Brand Reputation

Stand Tall for Your Values and Your Cannabis Brand Will Stand Out

The market is saturated with good products, which makes authenticity and commitment all the more important to building a brand.

Corey Herscu | 5 min read

Marketing

Marketers Are Overcoming Unique Challenges to Build Campaigns for the Nascent Cannabis Industry

There is no other industry in the world transitioning from illegal to legal and none that faces a denser web of regulations.

Rosie Mattio | 5 min read

Branding

Using the Power of Influence to Build Your Global Cannabis Brand

Influencers can loosen the shackles that still restrict cannabis marketing.

David Elias | 4 min read

Marketing

Should Your Cannabis Company Hire a Publicist?

Facing challenges marketing their brand, some cannabis companies turn to traditional public relations to get the word out.

Rosie Mattio | 3 min read

Marketing

3 Trade-Show Tips for Meeting the Right People and Make a Memorable Impression

Trade shows are a rare opportunity to gather with everybody you need to meet.

Bryan DeHaven | 4 min read

Marketing

Why Using Data Is Essential to Your Success

More legal customers means more insight into habits and trends. Don't miss the data boat.

Rosie Mattio | 3 min read

Marketing

The Particulars of Marketing Your Cannabis Business: Experts Share Their Secrets

Marketing is never easy but cannabis marketing is uniquely challenging.

Javier Hasse | 7 min read

Marketing

9 Cutting-Edge Marijuana Marketing Tactics That Work

Restrictions on cannabis advertising are pushing companies to find creative ways to reach consumers.

Christopher Smith | 5 min read