Marketing

5 Building Blocks of a Content Market Strategy Unique to Your Dispensary
Content Marketing

5 Building Blocks of a Content Market Strategy Unique to Your Dispensary

Let's face it, you're selling what everyone else is selling. Content strategy is how you persuade people to buy from you.
4 min read
3 Ways Cannabis Brands Can Make a Powerful First Impression
Marketing

3 Ways Cannabis Brands Can Make a Powerful First Impression

Experts say you only have seven seconds to hold a consumer's attention. Here's a good place to start.
Ryan G. Smith | 4 min read
How To Navigate the Murky Waters of Cannabis Marketing
Marketing

How To Navigate the Murky Waters of Cannabis Marketing

Getting the word out about your business may be tricky, since many of the traditional marketing and advertising channels aren't yet fully available to the industry. Find out what you can do to spread the word.
Javier Hasse | 7 min read
Branding Your Business and Crafting Your Story in the Cannabis Industry
Cannabis

Branding Your Business and Crafting Your Story in the Cannabis Industry

Learn the essentials about getting your business ready for its market debut.
Javier Hasse | 6 min read
How My Cannabis Poem Landed on 8 Billboard Charts
Cannabis

How My Cannabis Poem Landed on 8 Billboard Charts

A pitch letter to Lin-Manuel Miranda ends up on a hip hop record.
Javier Hasse | 6 min read
6 Questions to Ask Before Naming Your Cannabis Company
Cannabis

6 Questions to Ask Before Naming Your Cannabis Company

Top marketers share how to come up with a winning name plan.
Sari Heifetz Stricke | 7 min read
Do Marijuana Users Have More Sex? Research Indicates They Do.
Cannabis

Do Marijuana Users Have More Sex? Research Indicates They Do.

The cannabis industry faces many legal challenges, but it now has an unbeatable marketing message.
dispensaries.com | 3 min read
Why Your Cannabis Business Is Failing, and How You Can Fix It
Cannabis

Why Your Cannabis Business Is Failing, and How You Can Fix It

Ivy-league marketing expert Dasheeda Dawson shares nugs of wisdom in a fireside chat.
Conrad Martin | 1 min read
10 Ways the Cannabis Industry Is Rebranding to Meet Its Biggest Challenges
Cannabis

10 Ways the Cannabis Industry Is Rebranding to Meet Its Biggest Challenges

For generations a guy hissing "weed" outside a concert was all the marketing marijuana needed. Selling to mainstream customers in the legal market requires more.
Andre Bourque | 8 min read
McDonald's Billboard Cracks a Good Pot Joke
McDonald's

McDonald's Billboard Cracks a Good Pot Joke

The fast food franchise is 'going green.'
Rose Leadem | 1 min read
How Cannabis Ecommerce Challenges Are Driving Web Innovation
Cannabis

How Cannabis Ecommerce Challenges Are Driving Web Innovation

Cannabis and ecommerce would complement one another like seed and soil, if only federal law would allow it.
Andre Bourque | 8 min read
The Many Ways the Cannabis Industry Lacks Traditional Marketing Expertise
Cannabis

The Many Ways the Cannabis Industry Lacks Traditional Marketing Expertise

Cannabis brands are forced to evolve their marketing practices in the face of new competition.
Andre Bourque | 8 min read
How Companies Are Trying to Bring Marijuana Ads Online
Marijuana

How Companies Are Trying to Bring Marijuana Ads Online

As more states legalize cannabis, the burgeoning sector is embracing the digital-marketing tactics long favored by more traditional industries.
Carren Jao | 8 min read
The Little-Mentioned Consequence of Selling Marijuana
Trademark Registration

The Little-Mentioned Consequence of Selling Marijuana

You can't federally trademark your brand associated with the sale of the controversial weed. But you do have options.
Steve Cook | 5 min read

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