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Marketing

Why Your Cannabis Business Is Failing, and How You Can Fix It
Cannabis

Why Your Cannabis Business Is Failing, and How You Can Fix It

Ivy-league marketing expert Dasheeda Dawson shares nugs of wisdom in a fireside chat.
Conrad Martin | 1 min read
10 Ways the Cannabis Industry Is Rebranding to Meet Its Biggest Challenges
Cannabis

10 Ways the Cannabis Industry Is Rebranding to Meet Its Biggest Challenges

For generations a guy hissing "weed" outside a concert was all the marketing marijuana needed. Selling to mainstream customers in the legal market requires more.
Andre Bourque | 8 min read
McDonald's Billboard Cracks a Good Pot Joke
McDonald's

McDonald's Billboard Cracks a Good Pot Joke

The fast food franchise is 'going green.'
Rose Leadem | 1 min read
How Cannabis Ecommerce Challenges Are Driving Web Innovation
Cannabis

How Cannabis Ecommerce Challenges Are Driving Web Innovation

Cannabis and ecommerce would complement one another like seed and soil, if only federal law would allow it.
Andre Bourque | 8 min read
The Many Ways the Cannabis Industry Lacks Traditional Marketing Expertise
Cannabis

The Many Ways the Cannabis Industry Lacks Traditional Marketing Expertise

Cannabis brands are forced to evolve their marketing practices in the face of new competition.
Andre Bourque | 8 min read
How Companies Are Trying to Bring Marijuana Ads Online
Marijuana

How Companies Are Trying to Bring Marijuana Ads Online

As more states legalize cannabis, the burgeoning sector is embracing the digital-marketing tactics long favored by more traditional industries.
Carren Jao | 8 min read
The Little-Mentioned Consequence of Selling Marijuana
Trademark Registration

The Little-Mentioned Consequence of Selling Marijuana

You can't federally trademark your brand associated with the sale of the controversial weed. But you do have options.
Steve Cook | 5 min read