Marketing

Marketing

3 Ways Cannabis Brands Can Make a Powerful First Impression

Experts say you only have seven seconds to hold a consumer's attention. Here's a good place to start.
Marketing

How To Navigate the Murky Waters of Cannabis Marketing

Getting the word out about your business may be tricky, since many of the traditional marketing and advertising channels aren't yet fully available to the industry. Find out what you can do to spread the word.
Cannabis

Branding Your Business and Crafting Your Story in the Cannabis Industry

Learn the essentials about getting your business ready for its market debut.
Cannabis

How My Cannabis Poem Landed on 8 Billboard Charts

A pitch letter to Lin-Manuel Miranda ends up on a hip hop record.
Cannabis

6 Questions to Ask Before Naming Your Cannabis Company

Top marketers share how to come up with a winning name plan.
Cannabis

Do Marijuana Users Have More Sex? Research Indicates They Do.

The cannabis industry faces many legal challenges, but it now has an unbeatable marketing message.
Cannabis

Why Your Cannabis Business Is Failing, and How You Can Fix It

Ivy-league marketing expert Dasheeda Dawson shares nugs of wisdom in a fireside chat.
Cannabis

10 Ways the Cannabis Industry Is Rebranding to Meet Its Biggest Challenges

For generations a guy hissing "weed" outside a concert was all the marketing marijuana needed. Selling to mainstream customers in the legal market requires more.
McDonald's

McDonald's Billboard Cracks a Good Pot Joke

The fast food franchise is 'going green.'
Cannabis

How Cannabis Ecommerce Challenges Are Driving Web Innovation

Cannabis and ecommerce would complement one another like seed and soil, if only federal law would allow it.
Cannabis

The Many Ways the Cannabis Industry Lacks Traditional Marketing Expertise

Cannabis brands are forced to evolve their marketing practices in the face of new competition.
Marijuana

How Companies Are Trying to Bring Marijuana Ads Online

As more states legalize cannabis, the burgeoning sector is embracing the digital-marketing tactics long favored by more traditional industries.
Trademark Registration

The Little-Mentioned Consequence of Selling Marijuana

You can't federally trademark your brand associated with the sale of the controversial weed. But you do have options.