Marketing - Page: 6

Mary Jane: How the Cannabis Industry Can Win Women Over

Research finds women are wary of being judged about their cannabis use and are reluctant to set foot in legal stores.

Harris Damashek

How to Start a Cannabis-Focused Branding and Design Business

Two industry experts give their tips for breaking into this green-hot industry.

Gary Vee Has Some Important Advice for Cannabis Entrepreneurs

The marketing guru says your brand is your protector, content is king, and slow and steady wins the race.

Why This Cannabis-Infused Beverage Is Being Marketed Like a Health Drink

Mood33 is about feeling good more than feeling high -- and the design of its packaging has to make that clear to consumers.

Peter Page

These 6 Coffee Marketing Tricks Are a Perfect Blend for Your Cannabis Brand

Cannabis brands can learn a few lessons from the love between customers and specialty coffee

3 Fast Ways To Get Good Press

Whether you're a publicist or a brand ambassador, these tips will improve your chances of getting your emails returned.

Corey Herscu

Here's the Medical Cannabis Super Bowl Ad CBS Refused to Run

Both CBS and the NFL lag far behind the American public on the subject of medical marijuana.

Javier Hasse

CBS Won't Air What Would Have Been the First-Ever Super Bowl PSA for Cannabis

Acreage Holdings sought to highlight the benefits of medical cannabis and restrictions millions of Americans face when they need it.

Peter Page

7 Tips for Making the Switch From Just Marketing to Cannabis Marketer

There's a big demand in the cannabis industry for marketers who can make the adjustment.

Rosie Mattio

This Cannabis Brand Scored A Viral Hit -- Thanks To The TSA

An airport security tray is the last place consumers expected to see an ad for cannabis -- which is why it was so memorable.

Michael Zaytsev

So, You Think You're a Cannabis Industry Thought Leader?

In a crowded market it becomes more and more difficult to stand apart. Here are four paths to thought leadership.

How This Brand Is Making Cannabis Feel Like a Luxury

Plastic baggies? Forget it! Canndescent is selling its product in high-end packaging that consumers will be proud of.

Alex Halperin