Marketing - Page: 7
7 Tips for Making the Switch From Just Marketing to Cannabis Marketer
There's a big demand in the cannabis industry for marketers who can make the adjustment.
This Cannabis Brand Scored A Viral Hit -- Thanks To The TSA
An airport security tray is the last place consumers expected to see an ad for cannabis -- which is why it was so memorable.
So, You Think You're a Cannabis Industry Thought Leader?
In a crowded market it becomes more and more difficult to stand apart. Here are four paths to thought leadership.
How This Brand Is Making Cannabis Feel Like a Luxury
Plastic baggies? Forget it! Canndescent is selling its product in high-end packaging that consumers will be proud of.
What Cannabis Businesses Can Learn from the Sex-Toy Industry
Social media won't accept advertising from either industry. Here's the work-around.
Should You Push Your Kush?
Push notification are yet another tool to capture the attention of your customers, but they may not be worth it.
Stand Tall for Your Values and Your Cannabis Brand Will Stand Out
The market is saturated with good products, which makes authenticity and commitment all the more important to building a brand.
Marketers Are Overcoming Unique Challenges to Build Campaigns for the Nascent Cannabis Industry
There is no other industry in the world transitioning from illegal to legal and none that faces a denser web of regulations.
Using the Power of Influence to Build Your Global Cannabis Brand
Influencers can loosen the shackles that still restrict cannabis marketing.
Should Your Cannabis Company Hire a Publicist?
Facing challenges marketing their brand, some cannabis companies turn to traditional public relations to get the word out.
3 Trade-Show Tips for Meeting the Right People and Make a Memorable Impression
Trade shows are a rare opportunity to gather with everybody you need to meet.
Why Using Data Is Essential to Your Success
More legal customers means more insight into habits and trends. Don't miss the data boat.