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Marketing - Page: 7
There's a big demand in the cannabis industry for marketers who can make the adjustment.
An airport security tray is the last place consumers expected to see an ad for cannabis -- which is why it was so memorable.
In a crowded market it becomes more and more difficult to stand apart. Here are four paths to thought leadership.
Plastic baggies? Forget it! Canndescent is selling its product in high-end packaging that consumers will be proud of.
Social media won't accept advertising from either industry. Here's the work-around.
The market is saturated with good products, which makes authenticity and commitment all the more important to building a brand.
There is no other industry in the world transitioning from illegal to legal and none that faces a denser web of regulations.
Influencers can loosen the shackles that still restrict cannabis marketing.
Trade shows are a rare opportunity to gather with everybody you need to meet.