Marketing - Page: 8

10 Ways the Cannabis Industry Is Rebranding to Meet Its Biggest Challenges

For generations a guy hissing "weed" outside a concert was all the marketing marijuana needed. Selling to mainstream customers in the legal market requires more.

Andre Bourque

McDonald's Billboard Cracks a Good Pot Joke

The fast food franchise is 'going green.'

Rose Leadem

What This Medical Marijuana Company Can Teach You About Getting Buzz

After raking in $100,000 every month, competitors opened up nearby, resulting in high times fading.

Mark Yarm

How Cannabis Ecommerce Challenges Are Driving Web Innovation

Cannabis and ecommerce would complement one another like seed and soil, if only federal law would allow it.

Andre Bourque

The Many Ways the Cannabis Industry Lacks Traditional Marketing Expertise

Cannabis brands are forced to evolve their marketing practices in the face of new competition.

Andre Bourque

How Companies Are Trying to Bring Marijuana Ads Online

As more states legalize cannabis, the burgeoning sector is embracing the digital-marketing tactics long favored by more traditional industries.

Carren Jao

The Little-Mentioned Consequence of Selling Marijuana

You can't federally trademark your brand associated with the sale of the controversial weed. But you do have options.

Steve Cook

Free On-Demand Webinar: The 5 Best Ways To Brand Yourself In the Cannabis Space

Discover how using tools like social media, speaking engagements, and media outlets can help you get your name out there in a big way.