Metrics

The Ugly Truth About 'Vanity Metrics': 3 Keys to Gaining an Accurate Picture

Data is hardly in short supply, which is why it's so important to understand what to measure and how it relates to your business.

Gideon Kimbrell

· 6 min read

Does Your Company Reward Competent Jerks?

People who achieve short-term results at the long-term expense of the organization can be devastating.

Tracy Maylett

· 6 min read

Rahul Varshneya

· 5 min read

Why Digital Marketing Strategies are Imperative to Boost Startup Growth

The relativity of digital marketing strategies with the growth of businesses is no secret in today's ever-evolving business world. But what are some of the most favorable marketing strategies?

Abdulla Basha

· 4 min read

Why Digital Marketing Is Not Overrated?

Businesses that are up in their digital marketing game can benefit in more ways than one

Abdulla Basha

· 4 min read

Is Your Company Better Than the Competition? Here's How to Find Out.

To become a market leader, your business needs to set bold goalposts far better than the industry average.

Melissa Powell

· 6 min read

What Quantified Self Did for Six-Pack Abs, 'Quantified Business' Can Do for Your Startup

You'll find the extra time you need when you start tracking how you're spending your days.

Raj Narayanaswamy

· 4 min read

Here's How to Calculate What's Working When You're Marketing on Lots of Channels

Determining which channel moved the customer to purchase is tricky when your marketing runs the gamut from Facebook ads to direct mail.

George Deeb

· 6 min read

What Metrics Makes a Successful Incubator?

Incubators must set a combination of success metrics which is relevant and in tandem with the objectives

Muthu Singaram and Prathistha Jain

· 4 min read

How Can One Catch the Eye of Investors?

Building a workable and scalable idea is fundamental to this process in the first place

Moksha Srivastava

· 4 min read

Time to Sell Your Business? You'll Need Metrics.

Your enthusiasm for what you've built will get buyers excited but they'll need numbers too.

Mark Daoust

· 6 min read

6 Significant (But Often Overlooked) Mobile Metrics

Analyzing these important mobile metrics will allow you to uncover issues with your app early on, as well as roll out improvements with every update.

Kimberly de Silva

· 4 min read