The Ugly Truth About 'Vanity Metrics': 3 Keys to Gaining an Accurate Picture
Data is hardly in short supply, which is why it's so important to understand what to measure and how it relates to your business.
How to Measure Performance of Your Outsourced Developers
Focus on the outcome, not the output.
Why Digital Marketing Strategies are Imperative to Boost Startup Growth
The relativity of digital marketing strategies with the growth of businesses is no secret in today's ever-evolving business world. But what are some of the most favorable marketing strategies?
Is Your Company Better Than the Competition? Here's How to Find Out.
To become a market leader, your business needs to set bold goalposts far better than the industry average.
What Quantified Self Did for Six-Pack Abs, 'Quantified Business' Can Do for Your Startup
You'll find the extra time you need when you start tracking how you're spending your days.
Here's How to Calculate What's Working When You're Marketing on Lots of Channels
Determining which channel moved the customer to purchase is tricky when your marketing runs the gamut from Facebook ads to direct mail.
6 Significant (But Often Overlooked) Mobile Metrics
Analyzing these important mobile metrics will allow you to uncover issues with your app early on, as well as roll out improvements with every update.