Mobile Advertising

Location-based Marketing

It's Time to Wire Your Business for Indoor Location-Based Search

Think of it as GPS for inside your store. The largest retailers are implementing the technology but it's affordable for everybody.
Facebook

Pondering Facebook's Future, Zuckerberg More 'Excited' By Messaging Than Photos

'There are only so many photos you're going to want to share with friends,' the CEO said during an earnings call. 'There's just a lot more people want to express.'
Facebook Advertising

Why the Deal Between Publicis and Facebook Is a Very Big One

Another indication that advertisers are warming up to the idea of aggressively spending on digital and mobile ads.
Marketing Strategies

Look Here! How to Market When Everyone is Distracted

In our wired world it's easy to send a message but difficult to be noticed. Taking the noise into account is the first step to being heard.
Mobile Advertising

Are Mobile Ads Good for Your Business? (Infographic)

Mixpanel studied 400,000 users of apps, comparing the engagement of those prompted by advertisements with that of people who selected applications on their own. The results may surprise you.
Advertising

Moving Beyond the Banner Ad

The traditional online ad is being overshadowed by these four types of marketing.
Marketing

Yahoo's New 'Gemini' Tool Ties Mobile Ads and Native Search Together

The tech giant makes a noteworthy move in the mobile market, but is it enough to put it on par with Facebook and Twitter?