Online Advertising

Influencer Marketing

Influencer Marketing: Six Mistakes that Brands Make

Brands need to tread carefully and find the perfect balance between keeping the audiences' trust and promoting themselves

Growing Your Online Presence as an E-commerce Brand - How to do it

A brand isn't the product but the persona that it builds around itself

How Augmented Reality Will Become a Lynchpin of Future Advertising

The prime purpose of advertising is to give contextual information, without contextual information, any advert is meant to lose relevance

5 Hot Online Advertising Trends in Europe

The amount of money European companies are spending on online advertising has increased year after year since 2006.

AnyMind Group Closes Series B Funding Round

The funds will also be used for potential strategic acquisitions in the advertising, influencer marketing and human resource industries, and acceleration of talent and product growth

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Disruption

3 Lessons Entrepreneurs Can Learn From the Massive Changes in Digital Journalism

Local journalism paid for a watchdog in every city council. Online journalism tells you what Trump tweeted this morning.
Super Bowl Ads

This Suggestive Super Bowl Commercial Takes 'Food Porn' to a New Level

With its first-ever ad for the Super Bowl, frozen food company Devour follows a man addicted to 'frozen food porn' and his frustrated wife.
ad-tech

This Singapore-based Startup Is Driving Growth In Ad-tech Industry Through AI

For the advertising industry, the startup is looking at more ways marketers and advertisers in Asia can reach their audiences
Content Marketing

How Companies Can Avoid Death by Rising Advertising Costs

Follow these three tips for cost-effective content marketing and social media strategies to stake your spot in the digital ad space and grow.
Online Advertising

You Are Losing up to 70 Percent of Your Media-Buying Budget

Hidden fees and charges are making holes in your advertising budget. Is there a way to avoid that?
ad fraud

A New Way to Examine and Tackle Mobile Ad Fraud

Anti-fraud solutions will help to advance the entire mobile ad ecosystem.
Google AdWords

5 Reasons Why Businesses Should Invest in Google AdWords

Bid strategically on keywords that can convert for your business.
Advertising

AI Carving The Niche Of Digital Advertising

The technology has been a catalyst in the constant growth of digital advertising
Sales Metrics

Clicks Are Not the Only Online Marketing Metric and They May Not Even Be the Best

For decades the billboard and TV industries have tested markets in a way ecommerce entrepreneurs will find tells them a whole lot more.
Advertising

Consumers Don't Have an Attention Problem. It's Just That Your Advertising Isn't Very Good.

With so much media available to consume, quality matters more than ever for ads.