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Packaging

Marketing

Mary Jane: How the Cannabis Industry Can Win Women Over

Research finds women are wary of being judged about their cannabis use and are reluctant to set foot in legal stores.

Hemp Could Be the Solution to Our Plastic Pollution Crisis

Bioplastics made from hemp are a viable alternative to petroleum-based plastics that have become the scourge of the ocean.

Why This Cannabis-Infused Beverage Is Being Marketed Like a Health Drink

Mood33 is about feeling good more than feeling high -- and the design of its packaging has to make that clear to consumers.

How This Cannabis Brand Designed a Modern Product With Nostalgic Packaging

Antique apothecary bottles served as inspiration as founders created a brand that feels more artisanal than mass.

A Comprehensive Guide to Packaging Concentrates

From oils to shatter, these are the best ways to display your concentrate product.

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6 Packaging Tricks To Make Your Cannabis Product Stand Out

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6 Essential Items to Include on Your Cannabis Label

The more useful information you list, the more you empower the consumer and earn their trust.