How to Balance Marketing Automation and Personalization
For any strategy to be effective, it's important to find a balance.
What McDonald's Latest Acquisition Means for Marketers
Personalization has long been viewed as the purview of digitally native companies. Now McDonald's will use it to upsell at the counter.
This Singapore-based Startup Has a Not So Ordinary Solution For All Your Gifting Needs
More and more people are recognising the importance of giving the right gift
The age of 'Personal Branding'
Smoothing the manner in which you present yourself can make you feel far more in control of how people perceive you, behave with you, and respond to you, and make you far more confident in your interactions with people and the events around you
Smart Brands Won't Generalize When It Comes to Gen Z
The more you increase the personalization of your marketing, the better your ads will perform. Think ... Oreo cookies.
3 Reasons Why Artificial Intelligence Can Revolutionize Education
Advanced technology can provide reliable and precise answers in just a few seconds at any point in time
Here's How You Differentiate Yourself in a Crowded Market
If there is a business opportunity in offering a product or service, there are people doing it already. But their being first doesn't prevent you from being better.
Why Your Approach to A/B Testing Is Costing You Sales
If you're not combining your tests with personalization efforts, you're doing it wrong.
Netflix-Like Recommendations May Be in Store for Workplace Benefits
Employers are competing to attract and retain talent, and some are concluding that one-size-fits-all benefits offerings won't cut it.