Personalization

Marketing

How to Balance Marketing Automation and Personalization

For any strategy to be effective, it's important to find a balance.

3 Ways Machine Learning Can Help Entrepreneurs

Entrepreneurs who build AI into their business processes will reap the benefits.

What McDonald's Latest Acquisition Means for Marketers

Personalization has long been viewed as the purview of digitally native companies. Now McDonald's will use it to upsell at the counter.

Is Your Brand Tailoring Messages or Stalking Consumers?

Personalized marketing is all the rage, but how can you walk the line between creepy and on point? The answer lies in context, input and choosing the right channel.

This Singapore-based Startup Has a Not So Ordinary Solution For All Your Gifting Needs

More and more people are recognising the importance of giving the right gift

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If there is a business opportunity in offering a product or service, there are people doing it already. But their being first doesn't prevent you from being better.
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Why Your Approach to A/B Testing Is Costing You Sales

If you're not combining your tests with personalization efforts, you're doing it wrong.
The Way We Work

Netflix-Like Recommendations May Be in Store for Workplace Benefits

Employers are competing to attract and retain talent, and some are concluding that one-size-fits-all benefits offerings won't cut it.
Personalization

3 Easy Website-Personalization Tricks That Will Boost Your Conversion Rates

A U.K. watch dealer raised its conversion rates by 350 percent. Its secret? Personalization, which is not as complicated as you may think.
Personalization

3 Takeaways from Adidas's Use of Personalized Content at the Boston Marathon

Personalized content is becoming more popular in the marketing scene. What has your company done in that context?