Personalization

Marketing

How to Balance Marketing Automation and Personalization

For any strategy to be effective, it's important to find a balance.

				
3 Ways Machine Learning Can Help EntrepreneursEntrepreneurs who build AI into their business processes will reap the benefits.

				Rashan Dixon
			
					|			5 min read
			
What McDonald's Latest Acquisition Means for MarketersPersonalization has long been viewed as the purview of digitally native companies. Now McDonald's will use it to upsell at the counter.

				Karl Wirth
			
					|			5 min read
			
Is Your Brand Tailoring Messages or Stalking Consumers?Personalized marketing is all the rage, but how can you walk the line between creepy and on point? The answer lies in context, input and choosing the right channel.

				Tiffany Delmore
			
					|			6 min read
			
This Singapore-based Startup Has a Not So Ordinary Solution For All Your Gifting NeedsMore and more people are recognising the importance of giving the right gift

				Nidhi Singh
			
					|			4 min read

More From This Topic

Time Management

Why Time Is Your Most Important Business Resource

Make a personalized effort to better manage your time to more effectively prioritize your efforts toward what you most want.

Chris Porteous | 7 min read

Personal Branding

The age of 'Personal Branding'

Smoothing the manner in which you present yourself can make you feel far more in control of how people perceive you, behave with you, and respond to you, and make you far more confident in your interactions with people and the events around you

Bhuvaneshwari Sawant and Sonal Gadhvi | 5 min read

Gen-Z

Smart Brands Won't Generalize When It Comes to Gen Z

The more you increase the personalization of your marketing, the better your ads will perform. Think ... Oreo cookies.

Christine Alemany | 5 min read

Coworking

Why is India Riding the Coworking Wave?

We all wonder if coworking as a phenomenon will get the same success in India as in the western world, or is it a fad that will die down with time?

Mishu Ahluwalia | 4 min read

Artificial Intelligence

3 Reasons Why Artificial Intelligence Can Revolutionize Education

Advanced technology can provide reliable and precise answers in just a few seconds at any point in time

Zishaan Hayath | 4 min read

Differentiation

Here's How You Differentiate Yourself in a Crowded Market

If there is a business opportunity in offering a product or service, there are people doing it already. But their being first doesn't prevent you from being better.

Anand Srinivasan | 4 min read