Personalization - Page: 2

The Email-Marketing Death Spiral Begins When You Think More Is Better

You can build a powerful customer connection if your emails are personalized, relevant and perfectly timed.

Karl Wirth

· 7 min read

Trends that will Shape India's E-commerce in 2020

As per statistics, e-traffic through mobiles will be 6 billion by 2020 and this is the future of the market

Rahul Bahukhandi

· 5 min read

Personalization and Privacy in a GDPR World

Consumers are increasingly concerned about data privacy but willingly share their data with companies that have earned their trust.

Karl Wirth

· 7 min read

Why a 'Personal' Customer Experience Is Critical to Your Business' Success

Personalization? Customers don't fear it; they expect it. Just be sure to be transparent about how you use their data.

Thomas Smale

· 7 min read

Why Digital Marketers Should Be More Like Personal Shoppers

When you customize the experience to fit the customer, everyone wins.

Karl Wirth

· 5 min read

This Is How You Discern the Person in All That Customer Personalization Data

Bring attribute data, behavioral data and deep engagement data together, all in one place.

Karl Wirth

· 6 min read

3 Ways to Avoid Creepy Marketing Practices and Build Trust With Your Customers

Sometimes, too much personalization in marketing can feel a bit creepy.

Sanjay Castelino

· 5 min read

3 Tweaks That Dramatically Improve Your Sales Funnel

Smoothing and personalizing the customer journey will convert more leads into sales, if you're persistent.

Lucinda Honeycutt

· 6 min read

Netflix Shows Are Entertaining Enough, But It's the Digital Marketing That's Masterful

Effective digital marketing has more to do with creative strategies focused on the individual customer than it does with big budgets and advanced technology.

John Boitnott

· 6 min read

Facebook Messenger's New Tools Are Game-Changing for Marketers

With the release of Customer Chat, brands can take advantage of their websites and acquire new customers for free.

Jonathan Shriftman

· 4 min read

4 B2B Marketing Trends You Can't Afford to Miss in 2018

Lack of strategy is the primary reasons why content initiatives fail.

Syed Balkhi

· 4 min read

The One Strategy That Could More Than Double Your Sales

When you're working toward a massive sale, you can afford to invest time and money in a more personalized approach.

Marc Wayshak

· 4 min read